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How to write a thesis statement, what is a thesis statement.

Almost all of us—even if we don’t do it consciously—look early in an essay for a one- or two-sentence condensation of the argument or analysis that is to follow. We refer to that condensation as a thesis statement.

Why Should Your Essay Contain a Thesis Statement?

In general, your thesis statement will accomplish these goals if you think of the thesis as the answer to the question your paper explores.

How Can You Write a Good Thesis Statement?

Here are some helpful hints to get you started. You can either scroll down or select a link to a specific topic.

How to Generate a Thesis Statement if the Topic is Assigned How to Generate a Thesis Statement if the Topic is not Assigned How to Tell a Strong Thesis Statement from a Weak One

How to Generate a Thesis Statement if the Topic is Assigned

Almost all assignments, no matter how complicated, can be reduced to a single question. Your first step, then, is to distill the assignment into a specific question. For example, if your assignment is, “Write a report to the local school board explaining the potential benefits of using computers in a fourth-grade class,” turn the request into a question like, “What are the potential benefits of using computers in a fourth-grade class?” After you’ve chosen the question your essay will answer, compose one or two complete sentences answering that question.

Q: “What are the potential benefits of using computers in a fourth-grade class?” A: “The potential benefits of using computers in a fourth-grade class are . . .”
A: “Using computers in a fourth-grade class promises to improve . . .”

The answer to the question is the thesis statement for the essay.

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How to Generate a Thesis Statement if the Topic is not Assigned

Even if your assignment doesn’t ask a specific question, your thesis statement still needs to answer a question about the issue you’d like to explore. In this situation, your job is to figure out what question you’d like to write about.

A good thesis statement will usually include the following four attributes:

Let’s see how to generate a thesis statement for a social policy paper.

Brainstorm the topic . Let’s say that your class focuses upon the problems posed by changes in the dietary habits of Americans. You find that you are interested in the amount of sugar Americans consume.

You start out with a thesis statement like this:

Sugar consumption.

This fragment isn’t a thesis statement. Instead, it simply indicates a general subject. Furthermore, your reader doesn’t know what you want to say about sugar consumption.

Narrow the topic . Your readings about the topic, however, have led you to the conclusion that elementary school children are consuming far more sugar than is healthy.

You change your thesis to look like this:

Reducing sugar consumption by elementary school children.

This fragment not only announces your subject, but it focuses on one segment of the population: elementary school children. Furthermore, it raises a subject upon which reasonable people could disagree, because while most people might agree that children consume more sugar than they used to, not everyone would agree on what should be done or who should do it. You should note that this fragment is not a thesis statement because your reader doesn’t know your conclusions on the topic.

Take a position on the topic. After reflecting on the topic a little while longer, you decide that what you really want to say about this topic is that something should be done to reduce the amount of sugar these children consume.

You revise your thesis statement to look like this:

More attention should be paid to the food and beverage choices available to elementary school children.

This statement asserts your position, but the terms more attention and food and beverage choices are vague.

Use specific language . You decide to explain what you mean about food and beverage choices , so you write:

Experts estimate that half of elementary school children consume nine times the recommended daily allowance of sugar.

This statement is specific, but it isn’t a thesis. It merely reports a statistic instead of making an assertion.

Make an assertion based on clearly stated support. You finally revise your thesis statement one more time to look like this:

Because half of all American elementary school children consume nine times the recommended daily allowance of sugar, schools should be required to replace the beverages in soda machines with healthy alternatives.

Notice how the thesis answers the question, “What should be done to reduce sugar consumption by children, and who should do it?” When you started thinking about the paper, you may not have had a specific question in mind, but as you became more involved in the topic, your ideas became more specific. Your thesis changed to reflect your new insights.

How to Tell a Strong Thesis Statement from a Weak One

1. a strong thesis statement takes some sort of stand..

Remember that your thesis needs to show your conclusions about a subject. For example, if you are writing a paper for a class on fitness, you might be asked to choose a popular weight-loss product to evaluate. Here are two thesis statements:

There are some negative and positive aspects to the Banana Herb Tea Supplement.

This is a weak thesis statement. First, it fails to take a stand. Second, the phrase negative and positive aspects is vague.

Because Banana Herb Tea Supplement promotes rapid weight loss that results in the loss of muscle and lean body mass, it poses a potential danger to customers.

This is a strong thesis because it takes a stand, and because it's specific.

2. A strong thesis statement justifies discussion.

Your thesis should indicate the point of the discussion. If your assignment is to write a paper on kinship systems, using your own family as an example, you might come up with either of these two thesis statements:

My family is an extended family.

This is a weak thesis because it merely states an observation. Your reader won’t be able to tell the point of the statement, and will probably stop reading.

While most American families would view consanguineal marriage as a threat to the nuclear family structure, many Iranian families, like my own, believe that these marriages help reinforce kinship ties in an extended family.

This is a strong thesis because it shows how your experience contradicts a widely-accepted view. A good strategy for creating a strong thesis is to show that the topic is controversial. Readers will be interested in reading the rest of the essay to see how you support your point.

3. A strong thesis statement expresses one main idea.

Readers need to be able to see that your paper has one main point. If your thesis statement expresses more than one idea, then you might confuse your readers about the subject of your paper. For example:

Companies need to exploit the marketing potential of the Internet, and Web pages can provide both advertising and customer support.

This is a weak thesis statement because the reader can’t decide whether the paper is about marketing on the Internet or Web pages. To revise the thesis, the relationship between the two ideas needs to become more clear. One way to revise the thesis would be to write:

Because the Internet is filled with tremendous marketing potential, companies should exploit this potential by using Web pages that offer both advertising and customer support.

This is a strong thesis because it shows that the two ideas are related. Hint: a great many clear and engaging thesis statements contain words like because , since , so , although , unless , and however .

4. A strong thesis statement is specific.

A thesis statement should show exactly what your paper will be about, and will help you keep your paper to a manageable topic. For example, if you're writing a seven-to-ten page paper on hunger, you might say:

World hunger has many causes and effects.

This is a weak thesis statement for two major reasons. First, world hunger can’t be discussed thoroughly in seven to ten pages. Second, many causes and effects is vague. You should be able to identify specific causes and effects. A revised thesis might look like this:

Hunger persists in Glandelinia because jobs are scarce and farming in the infertile soil is rarely profitable.

This is a strong thesis statement because it narrows the subject to a more specific and manageable topic, and it also identifies the specific causes for the existence of hunger.

Produced by Writing Tutorial Services, Indiana University, Bloomington, IN

The Writing Center • University of North Carolina at Chapel Hill

Thesis Statements

What this handout is about.

This handout describes what a thesis statement is, how thesis statements work in your writing, and how you can craft or refine one for your draft.

Introduction

Writing in college often takes the form of persuasion—convincing others that you have an interesting, logical point of view on the subject you are studying. Persuasion is a skill you practice regularly in your daily life. You persuade your roommate to clean up, your parents to let you borrow the car, your friend to vote for your favorite candidate or policy. In college, course assignments often ask you to make a persuasive case in writing. You are asked to convince your reader of your point of view. This form of persuasion, often called academic argument, follows a predictable pattern in writing. After a brief introduction of your topic, you state your point of view on the topic directly and often in one sentence. This sentence is the thesis statement, and it serves as a summary of the argument you’ll make in the rest of your paper.

What is a thesis statement?

A thesis statement:

If your assignment asks you to take a position or develop a claim about a subject, you may need to convey that position or claim in a thesis statement near the beginning of your draft. The assignment may not explicitly state that you need a thesis statement because your instructor may assume you will include one. When in doubt, ask your instructor if the assignment requires a thesis statement. When an assignment asks you to analyze, to interpret, to compare and contrast, to demonstrate cause and effect, or to take a stand on an issue, it is likely that you are being asked to develop a thesis and to support it persuasively. (Check out our handout on understanding assignments for more information.)

How do I create a thesis?

A thesis is the result of a lengthy thinking process. Formulating a thesis is not the first thing you do after reading an essay assignment. Before you develop an argument on any topic, you have to collect and organize evidence, look for possible relationships between known facts (such as surprising contrasts or similarities), and think about the significance of these relationships. Once you do this thinking, you will probably have a “working thesis” that presents a basic or main idea and an argument that you think you can support with evidence. Both the argument and your thesis are likely to need adjustment along the way.

Writers use all kinds of techniques to stimulate their thinking and to help them clarify relationships or comprehend the broader significance of a topic and arrive at a thesis statement. For more ideas on how to get started, see our handout on brainstorming .

How do I know if my thesis is strong?

If there’s time, run it by your instructor or make an appointment at the Writing Center to get some feedback. Even if you do not have time to get advice elsewhere, you can do some thesis evaluation of your own. When reviewing your first draft and its working thesis, ask yourself the following :

Suppose you are taking a course on contemporary communication, and the instructor hands out the following essay assignment: “Discuss the impact of social media on public awareness.” Looking back at your notes, you might start with this working thesis:

Social media impacts public awareness in both positive and negative ways.

You can use the questions above to help you revise this general statement into a stronger thesis.

After thinking about your answers to these questions, you decide to focus on the one impact you feel strongly about and have strong evidence for:

Because not every voice on social media is reliable, people have become much more critical consumers of information, and thus, more informed voters.

This version is a much stronger thesis! It answers the question, takes a specific position that others can challenge, and it gives a sense of why it matters.

Let’s try another. Suppose your literature professor hands out the following assignment in a class on the American novel: Write an analysis of some aspect of Mark Twain’s novel Huckleberry Finn. “This will be easy,” you think. “I loved Huckleberry Finn!” You grab a pad of paper and write:

Mark Twain’s Huckleberry Finn is a great American novel.

You begin to analyze your thesis:

Think about aspects of the novel that are important to its structure or meaning—for example, the role of storytelling, the contrasting scenes between the shore and the river, or the relationships between adults and children. Now you write:

In Huckleberry Finn, Mark Twain develops a contrast between life on the river and life on the shore.

After examining the evidence and considering your own insights, you write:

Through its contrasting river and shore scenes, Twain’s Huckleberry Finn suggests that to find the true expression of American democratic ideals, one must leave “civilized” society and go back to nature.

This final thesis statement presents an interpretation of a literary work based on an analysis of its content. Of course, for the essay itself to be successful, you must now present evidence from the novel that will convince the reader of your interpretation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.

Lunsford, Andrea A. 2015. The St. Martin’s Handbook , 8th ed. Boston: Bedford/St Martin’s.

Ramage, John D., John C. Bean, and June Johnson. 2018. The Allyn & Bacon Guide to Writing , 8th ed. New York: Pearson.

Ruszkiewicz, John J., Christy Friend, Daniel Seward, and Maxine Hairston. 2010. The Scott, Foresman Handbook for Writers , 9th ed. Boston: Pearson Education.

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thesis statement

How to Write a Thesis Statement?

service thesis statement

There are a lot of new notions first-year students have to grasp. And one of them is a 'thesis statement.' What's a thesis statement, anyways? This term refers to the main idea, opinion, or theory expressed by a person or group in writing or speech. It can be found in many places — a dispute letter, legal documentation, and even advertising. Primarily, the thesis statement serves as the foundation for your paper. According to our writing service experts, academic writing is one of the most important parts of any research paper service . As for the good thesis statement examples, let's delve into the article!

What Is a Thesis Statement in an Essay?

A thesis statement definition is a one- or two-sentence piece that communicates the central message of the essay. It states your research topic, presents your position on the subject, and includes the major arguments you will introduce in the body of your work. It also guides your essay's content and tells your audience whether it is something they want to read. Your choice of thesis statement will vary depending on the type of paper you are writing. For example, it can be either an argumentative thesis statement (making a claim), an expository thesis statement (outlining the main points of your subject), or an analytical thesis statement (analyzing an issue). The final thesis statement highlights your complete argument or the full subject you will convey, not simply your perspective. It may be useful to consider the larger context of your issue to reinforce a weak thesis statement.

What Is the Purpose of a Thesis Statement?

Whether you're writing an argumentative paper, a comparative analysis, or a synthesis essay , you need to think thoroughly about what you will write in the introductory paragraph of your paper. Remember that a thesis statement summarizes the main elements of your essay. It serves as an indication to the reader of what the essay will discuss and why. Apart from summarizing the main idea of your discourse, a strong thesis statement performs several other functions:

What Are the Types of Thesis Statements?

Any writing assignments require doing a certain amount of groundwork. If you want to learn how to create a thesis statement, the first thing on your to-do list should be exploring available options. Alternatively, you can buy essays from our service and forget about thesis statements altogether. Also, you can search for us on the internet like: ' pay someone to write my paper .'

thesis statement style

Just as all academic papers fall into four major categories: an expository essay , descriptive essays, narrative, and argumentative essays make the thesis statements. This implies that the thesis should align with the paper's major goal and match its style and content.

Thesis statements can also differentiate on intent, revealing the two basic types — informative and persuasive. Let's have a closer look at the following thesis statement template:

Informative

The aim is to inform your readers about a subject or process you will cover without stating your opinion or arguing your point. Instead, you should create a roadmap that your essay will follow and guide your audience to the conclusion you plan to reach.

Example: Mass surveillance programs are often attributed to the effective measures that help to combat terrorism, protect national security, and bring down the crime rate. Still, there are many shortcomings of such initiatives as compared to their benefits.

Most essays are likely to belong to this category, as they require students to take a position on the given issue and then prove why it is true. Argumentative thesis statements can be confrontational and subjective since the rest of the article will persuade the reader that you are right to believe what you do and that perhaps they should share your viewpoint.

Example: Programs like PRISM should be discontinued, as they invade civil liberties, violate privacy rights, and do not comply with their declared role, which is safeguarding the citizens.

service thesis statement

What Are the Styles of Thesis Statements?

How you arrange the ideas in your thesis statement would be largely determined by the essay format and the maximum word count. There are two main styles you can use:

It is an ideal solution for a short essay (500-800 words) that follows a 5-paragraph structure: introduction, three body paragraphs, and conclusion. This format implies that each passage of the paper's main part introduces a new concept, argument, or piece of evidence related to the core subject matter. Therefore, it's easy to present your thesis as a list of two or more major points that will be discussed in the text.

All-Encompassing Statement

For longer essays that don't fit into the rigid writing structure, it is better to state one overarching point that will tie all body paragraphs together. Such a thesis will create more room for versatility as it can cover a broader scope of issues under the same universal theme.

What Is a Good Thesis Statement

So you've figured out what type of thesis fits your assignment prompt the best and decided how to arrange your thoughts most efficiently. Now it's time to think about how to grab your readers' attention and make them eager to read the whole piece. 

Good thesis statements follow the CCC rule — concise, contentious, and coherent.

thesis step

A thesis must be specific and to the point. It should comprise concrete ideas without fluff, jargon, flowery language, or overly vague expressions. You know you did well when you could distill your thesis into a sentence or two and not waste the whole introductory paragraph on it.

Contentious

A thesis statement is not a simple fact or observation. It is an assertion you have to prove to your readers. That requires deep analysis, convincing reasoning, and powerful argumentation. The best thesis statements raise questions and are likely to cause disagreement.

Even though a thesis statement is a kind of content summary for your essay or research paper, it is still a part of the whole. Thus, it should not be an isolated element of your writing but a foundation on which you build your narrative. It would be great if you could reflect the main ideas of your own thesis statement in the section headings or in-text examples.

The Gripping Thesis Statement Formula

Good thesis statements normally include a claim about the subject and the reasons that explain a writer's position. The first element could be presented as an opinion, a judgment, an interpretation, or a proposal. Then you can refer to some trustful sources, related events, theories, or concepts to support your point and illustrate your understanding of the situation. Such a bi-component thesis structure enables you to fit your ideas into one of these basic templates:

It is the simplest strategy on how to start a thesis statement. You just claim the X part and justify it with credible evidence marked by A, B, and C . Of course, you'll still have to hone this tentative draft to turn it into an original, complex argument, but it is a great way to get the creative juices flowing.

Example: SMM improves brand exposure because an active social media presence drives targeted traffic, builds relationships with your audience, and helps to boost the sales rate.

Such a thesis statement format works best for written discourses aiming to debunk the conventional perception of the subject matter. It also helps to develop a working thesis if the central point of your paper opposes the idea declared in the essay prompt. This template suggests that you open up your assertion with the counterargument and then present reasons that both show your disagreement with the original statement and defend your point.

Example: Although SMM is seen as a perfect medium for marketing, the application of outdated SEO content tactics and total misunderstanding of social media algorithms by many business owners has turned social media platforms into cluttered bulletin boards full of annoying, irrelevant ads.

How to Write a Thesis Statement Step by Step?

A thesis statement is a central hub for your whole essay. So it has to be strong enough to take on that job. Order essay writing services from our writers or follow the helpful tips below to make your work easier:

Know the Task

Make sure you understand what is being asked from you. Go through the essay prompt several times to define the key idea, issue, or conflict and see how you can work with it in your text.

Find your Focus

Once you've clarified the topic and the purpose of your assignment, narrow the subject down to one specific aspect you would like to address in your paper. It might seem a bit challenging at first, but this template can be a great starting point to spark your creativity:

I am writing about_______________, and I am going to argue/show/prove __________.

Example: I am writing about financial compensation for donors, and I will prove that the widely-established practice of unpaid organ donations actively contributes to the development of transplant tourism and the black market for illicit human organs.

Before you start writing, scrawl a few points that you can bring into the spotlight. Just let your thoughts flow and see where that takes you. This practice can reveal new connections, enable you to discover previously unnoticed peculiarities of the given topic, and help sort out your ideas.

Answer a Specific Question

Regardless of how your essay prompt is formulated, you can always restructure it to make an inquiry. The rest is simple: turn your thesis into a compelling and accurate response to that question.

Make a Provable Argument

Because a thesis is a contentious statement, you need to collect evidence that will support your claim. Consider all the possible counterarguments your readers might have, and think of a strategy on how you can defend your stance against those counterpoints.

Let's answer some of the most frequently asked questions regarding thesis statements.

How do you write a thesis outline?

When drafting your thesis statement, you should cover three core elements:

What is the most important part of a thesis?

A good thesis statement, just like any good piece of academic writing, is based on a strong argument. Without that central point, your paper is dead in the water. You should know what you want to write about and how you will defeat your claim, already at the preliminary stage of the essay writing process. If you want to get help with you thesis you can use ' write essay for me ' services for this.

Can a thesis statement be a question?

No, a thesis is not a place to make inquiries. It's quite the contrary. You should provide a succinct answer to question prompt, and then extend and elaborate this idea in the following passages of your essay.

Can a thesis statement be an opinion?

100% yes. As mentioned earlier, one of the constituent parts of a good thesis statement is an arguable claim. It can take the form of interpretation, evaluation, or opinion, that should be supported by relevant evidence.

What words should you avoid in a thesis statement?

Resist the temptation to use verbs like explore , investigate , summarize , learn , and explain in your thesis statement. These words denote the functions of the thesis, and they should be incorporated in its underlying structure, but not under the spotlight.

It's also good to steer clear of words like could , may and might that bring about uncertainty into your writing. Better refine your thesis to include more assertive verbs such as will , do , and shall .

Now that you know what is a thesis statement, it should be clear that it sets the direction for the whole essay. A thesis is a condensed version of the subject, precise opinion, and the blueprint of reasons. Such a compact format makes it easier to keep in mind while researching, evaluating sources, and eventually creating your first essay draft. The tentative thesis also helps to spot relevant statistics, examples, or other evidence that can be used to support your claims.

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Home Blog Education Thesis Statement Examples

Thesis Statement Examples

PPT Templates for Thesis Statement Examples

The complexity and requirements of a thesis or dissertation can vary according to the university, program or even country you are studying in. Regardless of the these factors, a good thesis statement is essential to ensure that your thesis can stand its ground and enable you to actively pursue your academic endeavors without any hiccups.

Writing a Good Thesis Statement

Examples of thesis statements related to covid-19, example of thesis statements related to education, examples of thesis statements related to healthcare, examples of thesis statements related to employment, examples of thesis statements related to science, using a powerpoint presentation for thesis defense, final words.

What makes a good thesis statement? Simple answer, precision and enough evidence to support your statement. Writing a statement that appears too broad and is merely based on value judgment isn’t going to win you any points. You also need to determine whether your thesis statement is going to be persuasive/argumentative, expository or analytical. Bear in mind that your thesis statement should be easy enough for you to support your research. If you struggle to write your paper, it would most likely be due to a weak statement. Students can get carried away due to the pressure of writing a compelling thesis statement, only to realize they cannot support the statement they have picked with the required evidence to make the argument stick.

Let’s take a look at a few thesis statement examples, with some tips regarding how to go about writing a research paper based on the examples. The following is meant to provide readers with ideas regarding what type of statements can help them with their thesis and how they can back it up with evidence. You might also want to check out our post about how to write an essay to get ideas regarding how to go about writing a quality thesis to support your statement.

Thesis Statement: The rise of online shopping in the wake of COVID-19 might lead to the permanent closure of millions of brick-and-mortar outlets.

The above statement can be deemed analytical, with a need for evidence to support the statement. There have been several research reports, statistics and forecasts on the rise of online shopping retailers like Amazon amidst the crisis. Similarly, many outlets including Microsoft’s retail outlets have closed permanently during the pandemic. There has also been closure of virtually every type of business from across a wide array of industries due to COVID-19, especially the ones that have failed to digitize. You can also make your statement more specific by focusing on closure of retail outlets, eateries, etc.

Note that the above statement does not discuss the closure of businesses but the physical outlets. For example, Microsoft closed its retail outlets but the products can still be bought online or through various other vendors/stores.

Thesis Statement : Because many people might be unwilling to vaccinate in country x due to their reluctance towards a COVID-19 vaccine, the government must ensure that mass awareness campaigns regarding the need to vaccinate starts prior to the launch of the vaccine.

This statement makes a case for the use of vaccination by convincing people to vaccinate as soon as a new vaccine becomes available. This is a persuasive statement, which can be backed by evidence regarding how anti-vaccination drives and misconceptions have in the past led to the spread of disease. For example, misconceptions and resistance towards the polio vaccine has resulted in cases still being reported in countries like Afghanistan and Pakistan.

Thesis Statement : As physical libraries become obsolete due to digital devices, the government should fund digital libraries instead of physical ones to ease the economic burden of students required to buy expensive e-books.

The above statement would require the individual writing the paper to make a strong case regarding why physical libraries are more expensive and less efficient to manage as compared to virtual libraries that can help students acquire books without incurring heavy charges for renting or purchasing e-books. You can also make a case for open education resources to help students excel in their studies.

Thesis Statement:  The government should digitize libraries and provide increased resources to support digital devices, such as new computers, high-speed internet connectivity for remote devices and online access to books.

The example statement above is an alternative version of the statement which suggests increased digitization of libraries. The research paper can include arguments regarding the changing nature of how people now prefer e-books instead of paperback and how students require high-speed internet to connect to a number of remote devices and make the entire library available online. The thesis statement is referring to the government in your country. It is quite possible that your country does not yet offer one or more of the aforementioned services in government-run libraries and they might be becoming irrelevant.

Thesis Statement:  The cost of healthcare services for most people in country X is unbearable due to low average incomes, high prices of essential medicines and lack of government-funded hospitals.

This analytical statement singles out a country and mentions that the majority of people are unable to afford healthcare services due to low average incomes, expensive essential medicines and lack of government-funded hospitals. There are a number of developing countries which suffer from this phenomenon. Some low-income countries even have one hospital per five million people and not even a basic health unit in most parts of the country. Furthermore, medicine prices are heavily impacted by exchange rates and a weak currency is likely to drive up prices for poor countries relying on imported medicine. All the required information such as average income, data on government hospitals and medicine prices can be usually acquired for a country through official sources, as well as independent research. This can help provide enough evidence to back your statement.

Thesis Statement:  Increased taxation on cigarettes can help save the government on healthcare-related expenditure which can be used for improving healthcare services in the country.

There are three aspects to cover in this statement. One is the application of taxes and to prove that it will help people move towards smoking cessation or alternatives. This will have to be backed by similar results from other countries. For example, countries like the UK and New Zealand have over the years heavily taxed cigarettes and reduced smoking. The evidence related to this can be used for this statement. The second part deals with the government saving on healthcare expenditure which will require explaining the existing burden on healthcare due to e.g. increase in cigarette-induced cancer and other diseases such as tuberculosis, chronic obstructive pulmonary disease, heart diseases, etc. Lastly, a case can be made regarding the need for improving healthcare services and how the money from a reduced healthcare burden can help do that.

Thesis Statement: A diverse group of people working on projects related to human development can help improve the planning and efficiency of development programs designed for marginalized communities.

Development sector organizations, especially international non-government organizations often try to account for diversity, where people from different, ethnic, religious and educational backgrounds are hired for executing human development programs. Many times, some people are also hired from other countries to bring their experience to the table.

Thesis Statement:  Blue-collar workers whose jobs are vanishing in province X should be retrained for work in green energy to reduce unemployment, improve the environment and local economies.

In recent years, many blue-collar jobs have vanished in many countries due to slowing global demand, global recession, the rise of Chinese manufacturing firms and more recently, COVID-19. This statement can also be limited to a local economy to further narrow its scope. The statement can be backed by evidence related to vanishing of jobs for blue-collar workers, the need for improving the environment, e.g. due to deteriorating air quality, solid waste management challenges, rise of plastic pollution, etc.

The case for reducing unemployment and improvement in local economies can also be made by pointing towards data related to unemployment rates, closure of industries in province x and how green energy initiatives can help cope with environment and socio-economic problems. You can make a case for either using green energy for local consumption or to export electricity to neighboring countries with increasing electricity demands and low capacity.

Thesis Statement:  Wind turbines need to be replaced with alternative sources of green energy due to their hazardous effect on human health and wildlife.

The above statement makes a case against wind turbines. While they were hailed as an alternative source of renewable energy in the past, research has suggested that the noise and effects of wind turbines on humans and wildlife can be quite adverse. This includes not only birds dying due to collisions with the turbines but also the noise pollution caused by them. To back such a thesis statement, you will have to not only state facts and research related to the subject but also state viable alternatives and comparisons, proving why they are better than wind turbines.

Thesis Statement:  Governments should prioritize climate change adaptation since global warming cannot be reversed.

This is an example of a fairly ambitious thesis statement. It caters towards not only covering climate change but makes a bold statement that global warming cannot be stopped. This topic is subject to much debate, with claims that the carbon in the atmosphere can no longer be reduced. The topic has enough research and data available to make a case. Furthermore, climate change adaptation is a hot topic and many governments around the world are working on their adaptation strategies. However, such a topic can still be quite controversial and undertaking such a thesis can be ambitious, as the counter-arguments can be as strong as the narrative you might present.

You might need to present a PowerPoint presentation to defend your thesis. In such a case there are a number of things you can do to make sure that you are able to concisely explain your argument while keeping your audience engaged. You can read all about our tips from this post about thesis presentation .

A good thesis statement is the foundation for your thesis. A weak statement is likely to lead to a roadblock in proving your statement. Your thesis statement should be flexible enough for adjustment, as sometimes a student might need to rewrite a thesis statement for a working thesis. In such a case you can save time and effort by leaving room for flexibility so you don’t have to start from scratch.

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Purpose of a Thesis Statement

A thesis statement identifies the principal conclusion you have reached in your essay. A thesis statement is a clear articulation of your controlling argument or point of view; in other words, the big idea of your paper!

Do I Always Need One?

Most essays will require a thesis statement. If your essay topic asks you to come to some sort of conclusion about a topic, or calls on you to argue for a particular position, or poses a question to which you are expected to give a considered response, then a thesis statement is necessary. Please check with your lecturer if you are unsure.

Structure of a Thesis Statement

A thesis statement is a brief statement—usually no more than one or two sentences. This statement clearly and directly responds to the set question or topic of your essay, and outlines the position you have taken in responding to that question. A thesis statement can be phrased as follows:

This paper argues that...

This paper advances the idea that...

This paper submits that...

While a thesis statement is generally placed at the end of your introduction paragraph, it can also be placed towards the beginning. Include your thesis statement where it sits most comfortably for you.

ExampleThesis Statements

Sample Thesis Statements

The following tabs include two examples of an introduction which includes a thesis statement. The thesis statements are highlighted for ease of recognition. You should NOT underline the thesis statements in your own writing.

Drawing on the Bible, discuss the concept that we are valued by God.

      This essay opens where the Bible begins, with the creation of this world by God, focusing particularly on the creation of man in God’s image. The essay then explores God’s interaction with His chosen people, the Children of Israel, an interaction that culminated in Calvary where God stepped into human history for the eternal benefit of all mankind. The essay submits that it is God's intervention at Calvary that truly demonstrates the extreme value that God places on his human family .

Discuss the relationship between an ethical life and happiness in terms of ancient philosophy during the Hellenistic period.

     It is said that what goes around, comes around. Aristotle and the Stoics were ancient philosophers during the Hellenistic period, who argued that there was a direct link between an ethical life and happiness. This paper explores the relationship between an ethical life and happiness. It compares the predominant theories of the Stoics and Aristotle, highlighting the differences between the two schools of thought. This paper also examines the complexities of the pursuit of happiness. This paper argues that while an ethical life can contribute to happiness, it does not guarantee happiness as there are external circumstances beyond the control of an individual that can adversely impact happiness .

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This resource page has been developed to help you write a thesis statement , however, your lecturer may have specific ideas of what should and shouldn't be included in your assignment. Always ask your lecturer if unsure .

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25 Thesis Statement Examples That Will Make Writing a Breeze

JBirdwellBranson

Understanding what makes a good thesis statement is one of the major keys to writing a great research paper or argumentative essay. The thesis statement is where you make a claim that will guide you through your entire paper. If you find yourself struggling to make sense of your paper or your topic, then it's likely due to a weak thesis statement.

Let's take a minute to first understand what makes a solid thesis statement, and what key components you need to write one of your own.

Perfecting Your Thesis Statement

A thesis statement always goes at the beginning of the paper. It will typically be in the first couple of paragraphs of the paper so that it can introduce the body paragraphs, which are the supporting evidence for your thesis statement.

Your thesis statement should clearly identify an argument. You need to have a statement that is not only easy to understand, but one that is debatable. What that means is that you can't just put any statement of fact and have it be your thesis. For example, everyone knows that puppies are cute . An ineffective thesis statement would be, "Puppies are adorable and everyone knows it." This isn't really something that's a debatable topic.

Something that would be more debatable would be, "A puppy's cuteness is derived from its floppy ears, small body, and playfulness." These are three things that can be debated on. Some people might think that the cutest thing about puppies is the fact that they follow you around or that they're really soft and fuzzy.

All cuteness aside, you want to make sure that your thesis statement is not only debatable, but that it also actually thoroughly answers the research question that was posed. You always want to make sure that your evidence is supporting a claim that you made (and not the other way around). This is why it's crucial to read and research about a topic first and come to a conclusion later. If you try to get your research to fit your thesis statement, then it may not work out as neatly as you think. As you learn more, you discover more (and the outcome may not be what you originally thought).

Additionally, your thesis statement shouldn't be too big or too grand. It'll be hard to cover everything in a thesis statement like, "The federal government should act now on climate change." The topic is just too large to actually say something new and meaningful. Instead, a more effective thesis statement might be, "Local governments can combat climate change by providing citizens with larger recycling bins and offering local classes about composting and conservation." This is easier to work with because it's a smaller idea, but you can also discuss the overall topic that you might be interested in, which is climate change.

So, now that we know what makes a good, solid thesis statement, you can start to write your own. If you find that you're getting stuck or you are the type of person who needs to look at examples before you start something, then check out our list of thesis statement examples below.

Thesis statement examples

A quick note that these thesis statements have not been fully researched. These are merely examples to show you what a thesis statement might look like and how you can implement your own ideas into one that you think of independently. As such, you should not use these thesis statements for your own research paper purposes. They are meant to be used as examples only.

Still stuck? Need some help with your thesis statement?

If you are still uncertain about how to write a thesis statement or what a good thesis statement is, be sure to consult with your teacher or professor to make sure you're on the right track. It's always a good idea to check in and make sure that your thesis statement is making a solid argument and that it can be supported by your research.

After you're done writing, it's important to have someone take a second look at your paper so that you can ensure there are no mistakes or errors. It's difficult to spot your own mistakes, which is why it's always recommended to have someone help you with the revision process, whether that's a teacher, the writing center at school, or a professional editor such as one from ServiceScape .

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ABSTRACT Customer satisfaction is important to the success of every business organization. Customers turn to be loyal to organizations that meet their needs and expectations. They stay with the organizations, refer friends and family to the organization. Profit making organizations cannot exist without customers. If customers do not patronize their products and services, they would seize to be in business. It is for this reason that meeting customer expectations should become the main focus of the operations of profit making organizations.

But the question is, do organizations actually satisfy their customers? Is there any relationship between customer satisfaction and the success of organizations? The objective of this research is to guide the answer the questions of what really customer satisfaction is in the banking industry. What the level of customer satisfaction is in the organization of study, in this case, UT Bank. We look at how this bank and other ones can improve upon their customer satisfaction. An attempt would be made to sort the views of bank officials to know what the banks do to make their customers satisfied.

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The main methods which would be used to collect data include surveys, questionnaires and personal interviews.

CHAPTER 1 1.0 INTRODUCTION AND BACKGROUND OF THE STUDY Why should banks satisfy customers?

One of the most important or vital resource a business organization has is its customers. This was supported by Peter Drucker who said “the aim of every business organization should be the creation and retention of customers”. Peter Drucker believes that even though businesses are to make profit for survival, profit making is a necessity and not a purpose.

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It is in fact the end result, a desirable outcome of creating a satisfied customer. (Sheth, Mittal and Newman, 1999). Making the customer satisfaction a priority calls for leaving no stone unturned to provide effective and efficient services for the satisfaction of customers. This is the path to gaining a competitive advantage over other organizations in the same industry. In the words of Patterson and Spreng (1997), cited by Payne and Holt (2001), creating value and more specifically is increasingly seen as the next source of competitive advantage.

Every customer has his or her expectations as far as their dealings with business organizations are concerned. They therefore desire that their expectations are met by their service providers or suppliers. (Kotler, Armstrong and Saunders and Wong, 2002), agrees that every customer has some level of expectations in dealings with the organization. If the performance of the organization and product falls below the expectations of the customer, they become dissatisfied. If the performance matches the expectations of the customer, he is satisfied. Furthermore, if the performance exceeds the expectations of the customer, the customer is delighted. Explanation of key words/concepts

· Customer satisfaction: pleasing customers by meeting their needs or expectations. · Customers: a person/organization who patronizes the goods and services of other people/organizations. · Productivity: how successful or profitable something is. · Competitive advantage: an edge over one’s competitors or rivals. We can say that there is a direct relationship between organizational productivity and customer satisfaction. This means that for profit making organizations to be successful, it depends on how satisfied their customers are with the products and services they offer them. Our motivation for carrying out this research is that, we as customers of banks receive banking services that we are not pleased with and we believe that other customers go through the same experiences. So, this research is to encourage other customers and also the banks to do more to satisfy their customers.

Problem statement Do customers really have their expectations met by their banks? Is there any relationship between customer satisfaction/dissatisfaction and the productivity of banks?

RESEARCH OBJECTIVES AND QUESTIONS 1.2research objectives The main objective of the research was to determine how satisfied customers were as they deposited and withdrew money from the banking hall. The specific objective of the study were the following

a) To identify how much time customers spend in the banking halls b) To identify the attitude of bank officials towards their customers c) To identify the level of customer satisfaction

d) To solicit views of customers on satisfaction e) To identify how prepared customers are to recommend their banks to others. f) To find out how the banks measure satisfaction g) To identify the procedures in handling customer complaints.

1.3 RESEARCH QUESTIONS The researcher will find answers to the few questions listed below. These questions will help achieve the mentioned objectives. These questions include;

a. Are customers prepared or ready to recommend their banks to friends and relatives? b. How long are they willing to spend in the banking halls (time spent)? c. What are the attitudes of the bank officials towards customers? d. What are the views of customers about satisfaction?

e. What measures are in place to ensure customer satisfaction? f. What are the procedures for handling customer complaints? g. What is the level of satisfaction of customers?

1.4 SIGNIFICANCE OF THE STUDY The study seeks to access the effects of customer satisfaction on productivity in Unique Trust Bank (UT Bank). The findings will help the management to realign itself, as far as customer satisfaction is concerned. This is because management’s understanding of the effects of customer satisfaction on the firm is essential in increasing the level of productivity. More importantly, this study will add up to existing body of knowledge with empirical facts offering a lending hand to future findings by other .

2.0 LITERATURE REVIEW The literature review section is in two parts, the theoretical literature and empirical literature. This chapter seeks to review relevant related literature on the effects of customer satisfaction on productivity in service industries. In this case the banking industry.

2.1 THEORITICAL LITERATURE Who is a customer? A customer is defined as a person or organizational unit that plays a role in the consummation of transaction with the marketer or entity (sheath et al, 1999). We can say from this definition that, bank customers could be individuals, households or organizations. What does it mean then to satisfy one’s customer? Customer satisfaction according to Parkinsen, McCarthy, Perreault and Stewda (2000), is the extent to which a firm/organization fulfills customer needs, desires and expectations. Kotler (2003) also defines customer satisfaction as a person’s feelings of contempt resulting from comparing a products perceived performance or outcome in relation to his/her expectations. Customer satisfaction in the banking industry in Ghana is a great challenge to the banks. This is because banking is a service and since services are intangible in nature, they need to do more in order to meet the needs and expectations of their customers. Why must banks satisfy the needs of their customers?

Organization success depends primarily on customer satisfaction. Without customers who patronize their products and services, organizations would not exist. They stay in business because they have customers who patronize their products and services. So in order to continue to stay in business , banks need to meet the expectations of their customers. Organizations have both internal and external customers, meeting the needs and expectations of both customers, is important to the success of their organization but most often, we find organizations focusing solely on their external customers, whiles neglecting their internal customers.

The internal customers need good and comfortable working environments, they need incentives both financial and non-financial, motivation both financial and non-financial. They also need to be given opportunities to improve themselves. The notion of not focusing exclusively on external customers is supported by Baker (1999), who also said that it is a grave mistake on the path of organizations to focus exclusively on the external dimensions of customer’s satisfaction. He goes on to say that the internal dimension is also of importance. Just like the internal customers, external customers also need banking services like · Having access to quick and low interest rate loans. · Not wasting time at the banking hall.

· Easy, better and quicker ways of banking like the ATM services and Mobile banking · Free consultancy services · Money transfer services. Just to mention a few.

Customer expectation of banking services may not be the same as there are numerous customers. According to kotler et al (2002), customer dissatisfaction arises if performance falls below customer expectation. Satisfaction arises if performance meets expectations but if performance goes beyond expectation the customer is highly delighted. Motley (2003), emphasizes the ideal of matching service performance with customer expectations. He notes that the mission of banks is to create satisfied clients who tend to favor the organization through time by patronizing the financial services being delivered by the banks. He goes on to say that banks can achieve this by trying to understand what satisfy and dissatisfy customers. Clients serve as gate keepers, they refer other people to the bank if they are satisfied and they turn them away if they are dissatisfied.

Weber (2004), made a critical study of banks in the US, he made mention of the fact that private banks have changed and partnered with their banks. The banks according to him are reaching more communities in an attempt to provide quality banking services that meet the needs and expectations of customers. Weber quoted Boston Private CEO, Timothy Vail as saying “the products that are sold in this market (the banks) are commodities”. The difference lies in the area of services. Motley (2002), however, does not see banking as a commodity. Commodities are those products that are the same everywhere you go. They are product such as salt, sugar and water. He states further that price is paramount as far as commodities are concerned. According to him, banking services are different and come with some challenges to both banks and clients. However, Weber and Motley both believed that, the bottom line is quality services and customer satisfaction.

2.2 EMPERICIAL LITERATURE Convenience and satisfaction: priorities for bank customers. A recent Martiz survey has identified that in choosing primary bank customer rank; convenience and customer satisfaction were far above interest rate, fee structures and other financial services. In a sample involving 1000 candidates, the number of respondents who favored convenience and customer satisfaction rose above 6% as compared to the same poll of candidates conducted the previous year, 43% of those respondents said that it would not take lot to switch from one bank to another that make them feel valued and cherished as customers. The president and CEO of Martiz Canada said that, customer loyalty now and in the future will center on the two Cs (Convenience and Customer satisfaction).

The fact that customers are changing banks all because of the continuous fall in service quality has made banks alert and this has called for a drastic measure in the improvement of customer satisfaction. The CEO of Martiz again stated that by implementing internal communication, through training and incentive programs aligned with their brands, banks can ensure that the services enjoyed by their customers at their branches, online or on phone matches what is promised.

THE IMPORTANCE OF THE STUDY AND A BRIEF LITERATURE REVIEW

Brian Clegg (2000). has hinted that how good a product or a service is, customer satisfaction is the main key that can create a gap between the organization and its competitors. Brian again quoted Dr. Kotadia and Prof. Srinivaga as saying, “satisfied customers are the most profitable customers in any business and the driving force behind any sales and profit growth rate”. Winstanley and Martha (1997). outlined a number of factors which account for the importance of customer satisfaction. They perceive customer satisfaction as having a major payoff for banks in short and long run. They also see satisfaction as having a link to revenue generation and in a number of ways;

Customer referrals, willingness on the part of customers to pay a premium price for services, the tendency to move services into the bank by customers and to have a long standing relationship between the bank and the customer. Customer referrals is the process by which satisfied customer provide recommendation to people about their banks. In their study, Winstanley and Martha found out that although this varies by segments, highly satisfied customers are almost seven times more likely to recommend their banks to others. A satisfied customer is 3 times likely to recommend their banks to others and a dissatisfied customer is less likely to recommend his/her bank to anyone. They are also 8 times likely to switch between banks.

3.0 METHODOLOGY This chapter seeks to explain the study area, sources of data, and methods of data collection, sampling methods and analysis and ethical issues. 3.1 RESEARCH DESIGN

The research will be approached both qualitatively and quantitatively in accessing the effects of customer satisfaction on productivity in the banking industry, specifically Unique Trust Bank (UT Bank) Ghana. Cross sectional study will be employed to collect both primary and secondary data. The primary data will be collected by administrating questionnaires and structured interviews whiles the secondary data will be collected from the reports of UT bank in relation to customer satisfaction. The data collected from the field will be analyzed using both descriptive and inferential analytical techniques.

3.2 POPULATION The population of this study will be the employees of UT Bank. The choice of the bank was due to the company’s reputation over the years with regards to innovation and market share increment. 3.3 TARGET POPULATION For the purpose of this study, the target population will be employees and selected customers of UT Bank Ghana in Accra. This data would be collected in March 2013. The sample size was 300 (three hundred) customers and this was done using the random sampling.

3.4 SAMPLING METHODS The study will employ a mixed approach. This is because it provides an in-depth study of the phenomenon in question. However, quantitative approach has the following advantages. First, it is objective and reliable. It also allows facts to be obtained on value tree and enables the researcher to be emotionally detached from the research. However, qualitative research approach allows more detailed investigation of issues (Mendlinger and Cwikel, 2008).

3.5 DATA COLLECTION The data will consist of both secondary and primary data from UT Bank, Ghana. The primary data will be sourced from the employees and management of UT Bank. In essence the question asked are tailored to elicit the data that will help them study (Selden I. J, 2000). Secondary data will be collected from the reports of the bank, books, and articles from the internet.

3.6 INSTRUMENTATION For the purpose of this study, the instrument that will be used to gather primary data will be self-administered questionnaires and structured in-depth interviews. Questionnaires are considered appropriate for a quantitative data collection because it is assumed that majority of the target population will be able to read and will have some basic knowledge in English and can conveniently answer the questions. Also, questionnaires offer greater assurance of anonymity and help avoid bias or errors caused by the presence or attitude of the researcher. In-depth interviews were also considered, because it provides well detailed information.

3.7 ANALYSIS OF DATA The Statistical Package for Social Sciences (SPSS) will also be used in analyzing the data collected from the both primary and secondary sources.

3.8 SCOPE OF THE STUDY The study will be organized into five (5) main chapters.

Chapter One, will be an introductory chapter and the first of five chapters of the study. The sub topics discussed under this chapter will be the background of the study, research objectives, research questions and the justification of the study. Chapter Two, will review relevant literature on variables related to the effectiveness of customer satisfaction on productivity in the banking industry. Chapter Three, it will explain the research methodology employed for the study. The sub topics include research design, sources of data target population, sampling methods, research instrumentations and analyzing of the data. Chapter Four, will deal with drawing possible conclusion on the basis of the findings. The chapter will end with recommendations.

LIST OF REFERENCES 1. Baker, M.J. (1991). The marketing book: Chartered Institute Of Marketing series III, second edition. Oxford. 2. Butterworth-heinemann, Brian, Glegg (2000). The Invincible Customer: Strategies for successful customer Service Down the Wire, London: Kogen Page. 3. Chee, H. & Harris, R. (1998). Global Marketing Strategy, London Pitman 4. CMA management (2004). Convenience and Service; A top concern for Bank Clients. Journal of marketing, 78,11 5. Keegan W. (2002). Global Marketing Management. 7th edition. London, Prentice Hall. 6. Kotler, P. Armstrong, G. Saunders, J. & Wong, V.(2002). Principles of Marketing, 3rd European edition. London Prentice Hall. 7. Kotler, P. Marketing Management. 11th edition, London: Prentice Hall.

5.0 CONCLUSION The above analysis has shown clearly that customers of the banking industry are not completely satisfied with services of their banks. There are a number of problems customers encounter in dealing with their banks. There is therefore the need for the banks to come out with strategies aimed at satisfying customers and building their confidence by delivering quality services.

FINDINGS Findings of customer satisfaction based on the views of bank customers. The following are examples of explanations given by respondents with regards to customer satisfaction. Firstly, customer satisfaction is about rendering services to the customer in a way that the customer doesn’t feel cheated. Secondly, customer satisfaction simply put, is meeting or going beyond the expectation of customers. Customer recommendation, out of 300 people, the response was 90%. The preparedness of customers to recommend their banks or not is shown below.

BANKING HALLS DELAYS

DISSATISFIED

This message has been truncated Show Full MessageAbstract ………………………………………….. Chapter 1.0 Background and introduction ……………………. 1.1 Explanation of key word/ concepts 1.2 Problem statement ………………………………… 1.3 Research objectives …………………………………. 1.4 Significance of the study ……………………………….. Chapter 2.0 Literature review ………………………………………… 2.1 Theoretical literature review…………………………….. 2.3 Empirical literature review ……………………………….. Chapter 3.0 Methodology ……………………………………….. 3.1 Research design……………………………………. 3.2 Population …………………………………….

3.3 Target population ………………………… 3.4 Sampling method ……………………………. 3.5 Data collection ……………………………………. 3.6 Instrumentation ………………………………… 3.7 Data analysis …………………………………… 3,8 Scope of the study…………………………. Chapter 4.0 Conclusions ……………………………. 4.1 Findings ………………………………….. List of references………………………….

ABSTRACT Customer satisfaction is important to the success of every business organization. Customers turn to be loyal to organizations that meet their needs and expectations. They stay with the organizations, refer friends and family to the organization. Profit making organizations cannot exist without customers. If customers do not patronize their products and services, they would seize to be in business. It is for this reason that meeting customer expectations should become the main focus of the operations of profit making organizations. But the question is, do organizations actually satisfy their customers? Is there any relationship between customer satisfaction and the success of organizations?

The objective of this research is to guide the answer the questions of what really customer satisfaction is in the banking industry. What the level of customer satisfaction is in the organization of study, in this case, UT Bank. We look at how this bank and other ones can improve upon their customer satisfaction. An attempt would be made to sort the views of bank officials to know what the banks do to make their customers satisfied. The main methods which would be used to collect data include surveys, questionnaires and personal interviews.

One of the most important or vital resource a business organization has is its customers. This was supported by Peter Drucker who said “the aim of every business organization should be the creation and retention of customers”. Peter Drucker believes that even though businesses are to make profit for survival, profit making is a necessity and not a purpose. It is in fact the end result, a desirable outcome of creating a satisfied customer. (Sheth, Mittal and Newman, 1999). Making the customer satisfaction a priority calls for leaving no stone unturned to provide effective and efficient services for the satisfaction of customers. This is the path to gaining a competitive advantage over other organizations in the same industry.

In the words of Patterson and Spreng (1997), cited by Payne and Holt (2001), creating value and more specifically is increasingly seen as the next source of competitive advantage. Every customer has his or her expectations as far as their dealings with business organizations are concerned. They therefore desire that their expectations are met by their service providers or suppliers. (Kotler, Armstrong and Saunders and Wong, 2002), agrees that every customer has some level of expectations in dealings with the organization. If the performance of the organization and product falls below the expectations of the customer, they become dissatisfied. If the performance matches the expectations of the customer, he is satisfied. Furthermore, if the performance exceeds the expectations of the customer, the customer is delighted. Explanation of key words/concepts

· Customer satisfaction: pleasing customers by meeting their needs or expectations. · Customers: a person/organization who patronizes the goods and services of other people/organizations. · Productivity: how successful or profitable something is. · Competitive advantage: an edge over one’s competitors or rivals. We can say that there is a direct relationship between organizational productivity and customer satisfaction. This means that for profit making organizations to be successful, it depends on how satisfied their customers are with the products and services they offer them. Our motivation for carrying out this research is that, we as customers of banks receive banking services that we are not pleased with and we believe that other customers go through the same experiences. So, this research is to encourage other customers and also the banks to do more to satisfy their customers.

RESEARCH OBJECTIVES AND QUESTIONS 1.2research objectives The main objective of the research was to determine how satisfied customers were as they deposited and withdrew money from the banking hall. The specific objective of the study were the following a) To identify how much time customers spend in the banking halls b) To identify the attitude of bank officials towards their customers c) To identify the level of customer satisfaction

1.3 RESEARCH QUESTIONS The researcher will find answers to the few questions listed below. These questions will help achieve the mentioned objectives. These questions include; a. Are customers prepared or ready to recommend their banks to friends and relatives? b. How long are they willing to spend in the banking halls (time spent)? c. What are the attitudes of the bank officials towards customers? d. What are the views of customers about satisfaction? e. What measures are in place to ensure customer satisfaction? f. What are the procedures for handling customer complaints? g. What is the level of satisfaction of customers?

2.1 THEORITICAL LITERATURE Who is a customer?

A customer is defined as a person or organizational unit that plays a role in the consummation of transaction with the marketer or entity (sheath et al, 1999). We can say from this definition that, bank customers could be individuals, households or organizations. What does it mean then to satisfy one’s customer? Customer satisfaction according to Parkinsen, McCarthy, Perreault and Stewda (2000), is the extent to which a firm/organization fulfills customer needs, desires and expectations.

Kotler (2003) also defines customer satisfaction as a person’s feelings of contempt resulting from comparing a products perceived performance or outcome in relation to his/her expectations. Customer satisfaction in the banking industry in Ghana is a great challenge to the banks. This is because banking is a service and since services are intangible in nature, they need to do more in order to meet the needs and expectations of their customers. Why must banks satisfy the needs of their customers?

· Easy, better and quicker ways of banking like the ATM services and Mobile banking · Free consultancy services · Money transfer services. Just to mention a few. Customer expectation of banking services may not be the same as there are numerous customers. According to kotler et al (2002), customer dissatisfaction arises if performance falls below customer expectation. Satisfaction arises if performance meets expectations but if performance goes beyond expectation the customer is highly delighted. Motley (2003), emphasizes the ideal of matching service performance with customer expectations. He notes that the mission of banks is to create satisfied clients who tend to favor the organization through time by patronizing the financial services being delivered by the banks. He goes on to say that banks can achieve this by trying to understand what satisfy and dissatisfy customers.

Clients serve as gate keepers, they refer other people to the bank if they are satisfied and they turn them away if they are dissatisfied. Weber (2004), made a critical study of banks in the US, he made mention of the fact that private banks have changed and partnered with their banks. The banks according to him are reaching more communities in an attempt to provide quality banking services that meet the needs and expectations of customers. Weber quoted Boston Private CEO, Timothy Vail as saying “the products that are sold in this market (the banks) are commodities”. The difference lies in the area of services. Motley (2002), however, does not see banking as a commodity. Commodities are those products that are the same everywhere you go. They are product such as salt, sugar and water. He states further that price is paramount as far as commodities are concerned. According to him, banking services are different and come with some challenges to both banks and clients. However, Weber and Motley both believed that, the bottom line is quality services and customer satisfaction.

2.2 EMPERICIAL LITERATURE Convenience and satisfaction: priorities for bank customers. A recent Martiz survey has identified that in choosing primary bank customer rank; convenience and customer satisfaction were far above interest rate, fee structures and other financial services. In a sample involving 1000 candidates, the number of respondents who favored convenience and customer satisfaction rose above 6% as compared to the same poll of candidates conducted the previous year, 43% of those respondents said that it would not take lot to switch from one bank to another that make them feel valued and cherished as customers. The president and CEO of Martiz Canada said that, customer loyalty now and in the future will center on the two Cs (Convenience and Customer satisfaction). The fact that customers are changing banks all because of the continuous fall in service quality has made banks alert and this has called for a drastic measure in the improvement of customer satisfaction. The CEO of Martiz again stated that by implementing internal communication, through training and incentive programs aligned with their brands, banks can ensure that the services enjoyed by their customers at their branches, online or on phone matches what is promised.

Brian Clegg (2000). has hinted that how good a product or a service is, customer satisfaction is the main key that can create a gap between the organization and its competitors. Brian again quoted Dr. Kotadia and Prof. Srinivaga as saying, “satisfied customers are the most profitable customers in any business and the driving force behind any sales and profit growth rate”. Winstanley and Martha (1997). outlined a number of factors which account for the importance of customer satisfaction. They perceive customer satisfaction as having a major payoff for banks in short and long run. They also see satisfaction as having a link to revenue generation and in a number of ways; Customer referrals, willingness on the part of customers to pay a premium price for services, the tendency to move services into the bank by customers and to have a long standing relationship between the bank and the customer.

Customer referrals is the process by which satisfied customer provide recommendation to people about their banks. In their study, Winstanley and Martha found out that although this varies by segments, highly satisfied customers are almost seven times more likely to recommend their banks to others. A satisfied customer is 3 times likely to recommend their banks to others and a dissatisfied customer is less likely to recommend his/her bank to anyone. They are also 8 times likely to switch between banks.

3.4 SAMPLING METHODS The study will employ a mixed approach. This is because it provides an in-depth study of the phenomenon in question. However, quantitative approach has the following advantages. First, it is objective and reliable. It also allows facts to be obtained on value tree and enables the researcher to be emotionally detached from the research. However, qualitative research approach allows more detailed investigation of issues (Mendlinger and Cwikel, 2008).

3.8 SCOPE OF THE STUDY The study will be organized into five (5) main chapters. Chapter One, will be an introductory chapter and the first of five chapters of the study. The sub topics discussed under this chapter will be the background of the study, research objectives, research questions and the justification of the study. Chapter Two, will review relevant literature on variables related to the effectiveness of customer satisfaction on productivity in the banking industry. Chapter Three, it will explain the research methodology employed for the study. The sub topics include research design, sources of data target population, sampling methods, research instrumentations and analyzing of the data. Chapter Four, will deal with drawing possible conclusion on the basis of the findings. The chapter will end with recommendations. LIST OF REFERENCES 1. Baker, M.J. (1991). The marketing book: Chartered Institute Of Marketing series III, second edition. Oxford. 2. Butterworth-heinemann, Brian, Glegg (2000). The Invincible Customer: Strategies for successful customer Service Down the Wire, London: Kogen Page. 3. Chee, H. & Harris, R. (1998). Global Marketing Strategy, London Pitman 4. CMA management (2004). Convenience and Service; A top concern for Bank Clients. Journal of marketing, 78,11 5. Keegan W. (2002). Global Marketing Management. 7th edition. London, Prentice Hall. 6. Kotler, P. Armstrong, G. Saunders, J. & Wong, V.(2002). Principles of Marketing, 3rd European edition. London Prentice Hall. 7. Kotler, P. Marketing Management. 11th edition, London: Prentice Hall. CHAPTER 4

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Developing Your Thesis Statement

What is a thesis statement.

Composition classes stress the role of the thesis statement because it is the backbone of collegiate composition. The thesis statement gives the reader insight into the topic, letting him/her know what the essay is about. Without a thesis statement, the essay may lack an argument, focus, clarity, and continuity.

1. There are two major types of thesis statements: explanatory and argumentative. The explanatory thesis announces the subject to the reader; it never declares a stance which needs an argument to defend. These explanatory theses are evident in expository essays and research essays. In an argumentative essay, the thesis statement should be a claim, not a factual statement or a personal response to a topic. It should be an idea that provokes opposition, a claim that readers might choose to refute.

2. The thesis statement is usually found at the end of an introductory paragraph. It's planted early in the essay because it informs the reader of the main important idea that encompasses the entire essay.

3. A thesis statement is not always one sentence; the length of the thesis depends on the depth of the essay. Some essays may require more than a single sentence. However, the statement should be as clear and concise as possible in the final draft of the essay. The shorter and more direct a thesis statement is the more confident and assertive the writer sounds. Being assertive and confident is crucial, especially in argumentative essays.

Creating a thesis statement:

As a writer, keep your thesis statement in mind. Each proposed or considered topic within the essay should have some relevance to your thesis statement. It is the argument or focus of the essay, as well as a great structuring tool.

Because of the pivotal role a thesis statement plays in a piece of composition, many novice writers put too much emphasis on the thesis statement during the production of an essay. It is important to keep the thesis in mind, but it is also important to avoid hindering the writing process by restricting your writing to a thesis statement. This is where a working thesis comes into play.

A working thesis is exactly what it means: a thesis statement that is "in progress" during the writing process. Normally, a thesis statement will not be fully constructed until the entire essay is written. A working thesis allows for a writer to approach the topic with a thesis in mind, even though that thesis can be revised (and it will be numerous times) during the writing prcess.

Constructing a working thesis should come after brainstorming or deriving a topic. It should be a thesis that can help guide you as a writer through the composition of the essay. A simple way to begin the construction of a working thesis is to write "I believe that ... " and follow it up with a simple claim that includes the key topics to be discussed in the essay. An example would be:

" I believe that America's cultural identity can be defined by art, literature, and film."

The working thesis stated above now gives the writer a structure for the paper. Three main ideas should be discussed in their relation to cultural identity: art, literature, and film.

The best aspect of a working thesis is that it can be revised at any time to meet the needs of the essay or the writer. For instance, when using a working thesis, the writer knows that the thesis can be changed to fit in an extra topic if the essay needs it:

" I believe that America's cultural identity can be defined by art, literature, music , and film."

The role of the working thesis is to lessen the stress of writing a collegiate essay and to incorporate some flexibility into the writing process. Knowing that a working thesis will be subjected to numerous revisions allows the writer more freedom when writing the essay.

Now let's revise our working thesis into a stronger claim.

Revising the thesis statement

The first step in changing the working thesis into a strong, independent claim is to cut "I believe that" from the beginning of the sentence. Let us use the original working thesis from the previous section as an example:

As it stands now, this thesis is a bit weak because the writer is asserting that it is their opinion or what they think. To make it into an argument or claim, the writer must be taken out of the sentence.

"America's cultural identity can be defined by art, literature, and film."

Hmm….Still sounds a little weak. Although the writer is now void from the statement, there is still doubt in this claim. This is where diction becomes important. The key is to use words that make the claim stronger and more assertive. Taking out the passive voice in the statement will add strength to the statement.

"Art, literature, and film define America's cultural identity."

Now an argument can be sparked.

Although this is not the best thesis statement, the aforementioned example is to show how to create and revise a thesis. If this thesis were to be used, it probably would be revised again to make it more specific; the types of art, literature, and film would need clarification.

Key points in revising a thesis statement:

Make sure that your paper reinforces your thesis statement at all times. One way to ensure this is by checking the use of the topic sentences throughout the essay:

If not, don't change your paper right away; see if you can revise the thesis statement to meet the needs of your essay. If you can't change the thesis, then change the essay.

Using diction in a thesis statement is important. Make sure the words comprising the statement are used correctly and help reinforce the claim.

Be direct, clear and concise. Do not use large, vague words unless they are necessary. Do not fluff the thesis statement. The goal of the thesis statement is to make sure the reader understands the topic on hand. Don't confuse him/her with a big, flowery sentence.

If the essay is argumentative, be assertive !!

A Check List:

Here is a list of questions to help determine the strength of your thesis statement. After revising the working thesis into a more effective statement, ask yourself the following:

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Types of Thesis Statements

Persuasive thesis statement.

A persuasive thesis statement is used when you are asked to create an essay that takes a position on a debatable subject. Your thesis must be about something that people would likely have differing opinions on and the body of your paper provides information intended to help persuade the reader regarding your position.

Example: School Uniforms are beneficial to students because differences in income are less visible, morning routines are easier, and school spirit is promoted.

Research Thesis Statement

Research papers begin with a question and you will be expected to gather information and evidence from appropriate, valid sources to inform your final thesis statement. In this case, your thesis statement answers your research question and is formed as a result of the research you have completed. As part of this type of paper, you are often expected to define your topic and evaluate some aspect of the topic. Your sources will need to be included in your paper to support your thesis.

Example: While some studies have found that freedom of choice allows students to express individuality, schools that have a school uniform policy report less incidents of theft of personal belongings and less incidents of violent behavior indicating that school uniforms may reduce bullying incidents.

Compare and Contrast

A compare and contrast essay is intended to present the similarities or differences between two people or ideas or things, etc. This type of thesis statement introduces the reader to the result of the comparison and the significance of the contrast.

Example: Although many public and private schools are  comparable in that safety of students is a high priority and anti-bullying programs are on the rise, they differ in that private schools typically have a uniform policy, and there are more reported incidents of bullying in public schools.

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Tips and Examples for Writing Thesis Statements

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This resource provides tips for creating a thesis statement and examples of different types of thesis statements.

Tips for Writing Your Thesis Statement

1. Determine what kind of paper you are writing:

If you are writing a text that does not fall under these three categories (e.g., a narrative), a thesis statement somewhere in the first paragraph could still be helpful to your reader.

2. Your thesis statement should be specific—it should cover only what you will discuss in your paper and should be supported with specific evidence.

3. The thesis statement usually appears at the end of the first paragraph of a paper.

4. Your topic may change as you write, so you may need to revise your thesis statement to reflect exactly what you have discussed in the paper.

Thesis Statement Examples

Example of an analytical thesis statement:

The paper that follows should:

Example of an expository (explanatory) thesis statement:

Example of an argumentative thesis statement:

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