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Marketing Research Paper Topics

Marketing research paper topics can be wide-ranging and varied. From exploring the impact of digital marketing on consumer behavior to examining the effectiveness of traditional marketing techniques, there are many interesting topics to explore. Additionally, research can be conducted on the use of social media in marketing, the effectiveness of online advertising, or the impact of customer loyalty programs. Other topics may include the effectiveness of product placement in television and movies, the use of celebrity endorsements, or the impact of pricing strategies on consumer behavior. Whatever the topic, research should be conducted in a systematic and organized manner to ensure the most accurate and reliable results.

Marketing Research Paper Topics

How to Select Marketing Research Paper Topics

Choosing the right topic for a marketing research paper can be a daunting task. With so many topics to choose from, it can be difficult to narrow down the choices and decide on the best one for your paper. 

Here are some tips to help you select the perfect topic for your marketing research paper: 

  •  Brainstorm: Take some time to brainstorm and come up with a list of potential topics. Think about the current trends in marketing, the latest research, and any other topics that interest you. 
  •  Research: Once you have a list of potential topics, do some research to narrow down your choices. Read up on the latest marketing research, look for case studies, and talk to industry experts. This will help you gain a better understanding of the topic and determine if it is suitable for your paper. 
  •  Choose a Specific Topic: Once you have narrowed down your choices, choose a specific topic that you can focus on. Make sure that it is interesting and relevant to your research. 
  •  Consider Your Audience: When selecting a topic, consider who your audience is and what they would be interested in reading about. This will help you choose a topic that is engaging and relevant to your audience. 
  • Ask for Help: If you are still having trouble selecting a topic, don’t be afraid to ask for help. Talk to your professor or mentor and get their input on which topic would be best for your paper .  

By following these tips, you can easily select the perfect topic for your marketing research paper. Good luck!

List of Marketing Research Paper Topics

Marketing research is an important tool for businesses to gain insight into the needs of their customers and the market as a whole. Having a comprehensive list of marketing research paper topics can help businesses stay up-to-date on the latest trends and strategies. This list of topics includes a variety of topics related to marketing research, such as consumer behavior, market segmentation, competitive analysis, product development, and more. Each topic provides an opportunity to explore the various aspects of marketing research and gain a better understanding of the industry. With this list of topics, businesses can stay informed and develop the best strategies to reach their target audience. 

  • Consumer Behavior
  • Market Segmentation
  • Competitive Analysis
  • Product Development
  • Brand Positioning
  • Advertising Strategies
  • Social Media Marketing
  • Market Research Techniques
  • Consumer Attitudes
  • International Marketing
  • Market Trends
  • Pricing Strategies
  • Customer Relationship Management
  • Digital Marketing
  • Market Forecasting
  • Market Share Analysis
  • Product Life Cycle
  • Market Entry Strategies
  • Market Sizing
  • Customer Satisfaction

Digital Marketing Topics for Research Papers 

  • The Impact of Digital Marketing on Brand Awareness
  • The Role of Social Media in Digital Marketing
  • The Effectiveness of Digital Advertising
  • The Impact of Mobile Technology on Digital Marketing
  • The Role of Search Engine Optimization in Digital Marketing
  • The Use of Big Data in Digital Marketing
  • The Impact of Digital Marketing on Customer Engagement
  • The Role of Content Marketing in Digital Marketing
  • The Effectiveness of Digital Marketing Strategies
  • The Impact of Digital Marketing on Consumer Behaviour
  • The Role of Artificial Intelligence in Digital Marketing
  • The Use of Video in Digital Marketing
  • The Impact of Digital Marketing on Sales
  • The Role of Influencer Marketing in Digital Marketing
  • The Effectiveness of Email Marketing
  • The Impact of Digital Marketing on Customer Retention
  • The Role of Social Media Analytics in Digital Marketing
  • The Use of Voice Search in Digital Marketing
  • The Impact of Digital Marketing on ROI
  • The Role of Automation in Digital Marketing

Content Marketing Topics

  • Create a content calendar
  • Develop a content strategy
  • Leverage social media
  • Utilize influencer marketing
  • Focus on customer experience
  • Incorporate video content
  • Optimize content for SEO
  • Use interactive content
  • Invest in content marketing tools
  • Create a content hub
  • Develop a content marketing plan
  • Generate leads with content
  • Analyze content performance
  • Repurpose content
  • Measure content ROI
  • Create content for different stages of the customer journey
  • Use content to build relationships
  • Create content for different platforms
  • Create content for different personas
  • Leverage user-generated content

Strategic Marketing Problems 

  • Defining the Target Market : One of the most important strategic marketing problems is defining the target market. Companies must identify who their target market is and how to reach them. This requires research, analysis, and understanding of the customer base.
  • Developing an Effective Marketing Strategy : Developing an effective marketing strategy is essential to success. Companies must determine the best way to reach their target market, create a plan of action, and measure the results.
  • Establishing a Brand Identity : Establishing a strong brand identity is key to success. Companies must create a unique and recognizable brand that resonates with their target market.
  • Creating an Effective Advertising Campaign : Advertising is a key component of marketing. Companies must create an effective advertising campaign that resonates with their target market and drives sales.
  • Leveraging Social Media : Social media is an important tool for marketing. Companies must leverage social media to reach their target market, create brand awareness, and drive sales.
  • Measuring the Results of Marketing Efforts : Companies must measure the results of their marketing efforts to ensure they are achieving their goals. This requires tracking metrics such as website traffic, conversions, and sales.
  • Optimizing the Customer Experience : Optimizing the customer experience is essential to success. Companies must create a positive customer experience that leads to loyalty and repeat business.
  • Developing a Mobile Strategy : Developing a mobile strategy is essential in today’s world. Companies must create a mobile-friendly website and develop mobile apps to reach their target market.
  • Creating Content That Resonates : Content is key to marketing success. Companies must create content that resonates with their target market and drives engagement.
  • Utilizing Data and Analytics : Data and analytics are essential to success. Companies must utilize data and analytics to understand their target market, optimize their marketing efforts, and measure the results.
  • Managing the Customer Lifecycle : Managing the customer lifecycle is essential to success. Companies must create a customer journey that leads to loyalty and repeat business. 
  • Developing an Omni-Channel Strategy : Developing an omni-channel strategy is essential in today’s world. Companies must create a seamless experience across all channels to reach their target market.
  • Establishing a Budget : Establishing a budget is essential to success. Companies must determine how much they can afford to spend on marketing and allocate resources accordingly.
  • Utilizing Automation : Automation is a key component of marketing. Companies must utilize automation to streamline processes and increase efficiency.
  • Creating a Personalized Experience : Creating a personalized experience is essential to success. Companies must create a personalized experience that resonates with their target market and drives sales.
  • Implementing a CRM System : Implementing a CRM system is essential to success. Companies must utilize a CRM system to track customer data, manage relationships, and measure the results of their marketing efforts.
  • Developing an Influencer Strategy : Developing an influencer strategy is essential in today’s world. Companies must identify influencers that resonate with their target market and create a plan of action to leverage their influence.
  • Utilizing Digital Advertising : Digital advertising is a key component of marketing. Companies must utilize digital advertising to reach their target market and drive sales.
  • Creating a Unique Selling Proposition : Creating a unique selling proposition is essential to success. Companies must create a unique value proposition that resonates with their target market and sets them apart from the competition.
  • Establishing a Measurement System : Establishing a measurement system is essential to success. Companies must create a system to measure the results of their marketing efforts and track progress.

Marketing Presentation Topics 

  • The Benefits of Social Media Marketing : Social media is an incredibly powerful tool for businesses of all sizes. This presentation will explore the various ways that companies can use social media to their advantage, from increasing brand awareness to driving sales.
  • Content Marketing Strategies : Content marketing is a great way to engage with customers and build relationships. This presentation will look at the various strategies businesses can use to create content that resonates with their target audience.
  • Digital Advertising : Digital advertising is a great way to reach a large number of potential customers. This presentation will explore the different types of digital advertising, from display ads to search engine marketing.
  • Email Marketing : Email marketing is still an effective way to reach customers and build relationships. This presentation will look at the various strategies businesses can use to create effective email campaigns.
  • Influencer Marketing : Influencer marketing is a great way to reach a large, engaged audience. This presentation will explore the different types of influencers, from celebrities to micro-influencers, and the various strategies businesses can use to work with them. 
  • Mobile Marketing : Mobile marketing is an incredibly powerful tool for businesses of all sizes. This presentation will look at the various strategies businesses can use to reach their target audience on mobile devices.
  • Search Engine Optimization : Search engine optimization (SEO) is an important part of any digital marketing strategy. This presentation will explore the various strategies businesses can use to optimize their website for search engines.
  • Video Marketing : Video marketing is a great way to engage with customers and build relationships. This presentation will look at the various strategies businesses can use to create effective videos that resonate with their target audience.
  • Visual Content Marketing : Visual content is a great way to engage with customers and build relationships. This presentation will explore the various strategies businesses can use to create visual content that resonates with their target audience.
  • Voice Search Optimization : Voice search is becoming increasingly popular, and businesses need to optimize their websites for voice search. This presentation will look at the various strategies businesses can use to optimize their website for voice search.

Current Marketing Issues 

  • Marketing is an ever-evolving field, and staying on top of the latest trends and challenges is essential for success.
  • Here are the top 10 current marketing issues:
  • Data Privacy: With the introduction of GDPR and other data privacy regulations, marketers must ensure they are compliant with all laws and regulations.
  • Social Media: Social media is a powerful tool for marketing, but it can also be a double-edged sword. Marketers must be careful to use social media in an ethical and responsible way.
  • Personalization: Consumers expect personalized experiences, and marketers must be able to deliver.
  • Content Marketing: Content marketing is essential for building brand awareness and engaging customers.
  • AI and Automation: AI and automation are becoming increasingly important for marketing, but marketers must be careful not to over-automate.
  • Measurement and Analytics: Marketers must be able to measure and analyze their campaigns to ensure they are successful.
  • Multi-Channel Marketing: Consumers are using multiple channels to interact with brands, and marketers must be able to reach them on all platforms.
  • Customer Experience: Customer experience is becoming increasingly important, and marketers must be able to deliver a seamless experience across all touchpoints.
  • Mobile Marketing: Mobile marketing is essential for reaching customers on the go, and marketers must be able to deliver a great mobile experience.
  • Influencer Marketing: Influencer marketing is a powerful tool for reaching new audiences, but marketers must be careful to work with influencers who are a good fit for their brand.

The conclusion of a marketing research paper is an important part of the overall paper. It is the last chance to make a lasting impression on the reader and to summarize the key points of the paper. A good conclusion should be concise and clear, and should provide a summary of the main points discussed in the paper. It should also provide a call to action for the reader, such as a recommendation for further research or a suggestion for future marketing strategies. By providing a strong conclusion, the author can ensure that the reader has a clear understanding of the paper’s main points and can take away valuable information from the paper.

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370+ Best Marketing Research Topics & Ideas for Students to Consider

Marketing Research Topics

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Ever had that brain-freezing moment where you're staring at a blank page, desperately hunting for that perfect marketing research topic? We've all been there. Welcome to your new cheat-sheet – a collection of unique, compelling, and downright cool marketing research paper topics. 

This isn't your standard list. We've gone beyond the beaten track, exploring the wild frontier of marketing, from neuromarketing mysteries to influencer insights. We've broken it down into digestible sections, so you can dive straight into your area of interest or academic level. Go ahead, check out these marketing research topics for papers and dissertations to make your next project shine!

What Are Marketing Research Topics?

In its simplest form, marketing is all about telling a compelling story to your audience. It's how businesses communicate the value of their products or services to customers, intending to promote and sell them. Yet, it's not just about selling. Marketing also involves understanding customer needs, crafting solutions to meet these needs, and building relationships that result in customer loyalty.

Now, when it comes to marketing research topics, you'll find an expansive universe of possibilities, each as diverse as the next. You might explore how to position your product to maximize impact or delve into the powerful online strategies that can make your brand viral. Or, you could examine the psychology behind consumer behavior, understanding what drives people to buy one product over another. 

These are just a handful of the abundant marketing topics you can encounter. Now let’s see what branches they are divided into.

Branches of Marketing Topics

Before you choose any marketing research topic idea, let’s figure out the main branches of this field. Here are the buckets they fall into:

  • Strategic marketing: This is the art of planning with a long-term view. Topics here could cover competitive positioning, market segmentation, or establishing a unique selling proposition.
  • Digital marketing: This direction is all about reaching customers online. You might explore search engine optimization, email marketing campaigns, or the effectiveness of different digital advertising strategies.
  • Social media marketing: This branch leverages social platforms to engage customers. Marketing topics here could revolve around the role of influencers, the power of user-generated content, or the impact of social media on brand perception.
  • Content marketing: This revolves around creating valuable content for customers. Here, you could delve into the importance of storytelling, how to create compelling blog posts, or the effectiveness of video marketing.
  • Consumer behavior: This branch focuses on understanding what drives consumers. You might examine factors influencing buying decisions, the psychology of consumer choice, or trends in consumer behavior.

How to Choose a Marketing Research Topic?

Choosing the right marketing research paper topic is crucial for a couple of reasons. Firstly, a good topic can keep you motivated throughout your study. It can be the difference between seeing your research as a chore or an adventure. Secondly, a well-chosen topic can contribute to the field, spark discussions, or even influence marketing strategies.

So, what makes a marketing research topic good? Most importantly, it should be an area of interest that excites you and piques your curiosity. Researching something you don't care about won't bring out your best work. Also, make sure the topic is relevant – check if it fits into the current research landscape or challenges existing knowledge. Last but not least, ask yourself if the topic is manageable within the scope of your assignment and resources. 

With these criteria in mind, let's see how to select the right marketing research topic. Below are some valuable suggestions from our thesis writing service :

  • Begin research Get familiar with the field by reading up on the latest publications and material. Note down all ideas for later reference.
  • Identify your interest area Start by asking yourself what aspect of marketing excites you most. Is it the psychology of consumer behavior, the analytics of digital marketing, or the creative aspects of content marketing?
  • Examine current trends Stay updated with the latest developments in the marketing field. Read industry reports, blogs, or news to identify hot topics or emerging trends.
  • Find a gap Look for questions that haven't been sufficiently answered or areas that need more exploration. This could be a unique perspective on an existing topic or an entirely new question.
  • Consider practicality Make sure your topic is feasible to research. Do you have access to the necessary resources, data, or tools?

Remember, choosing the right topic is a journey, one that requires time, exploration, and sometimes, a bit of trial and error. Don't rush it, savor the process, and you'll end up with a great topic. But in case you are stuck, we developed a list of potential research topics in marketing – all worth attention.

List of Marketing Research Topics & Ideas 

We've collated a captivating list of marketing research paper topics, perfect for igniting your curiosity and sure to impress your professors. Remember to align your chosen topic with your course requirements to ensure it's the perfect fit. Let's dive in!

  • Engaging Gen Z through social media marketing.
  • Challenges and opportunities in influencer marketing.
  • Ethical boundaries in digital advertising.
  • Rise of voice search: Impact on SEO.
  • Sustainable marketing: Beyond a trend?
  • Navigating cultural differences in international marketing.
  • AI and personalization in digital marketing.
  • Consumer behavior in online vs. offline shopping.
  • Impact of viral marketing on brand awareness.
  • Neuromarketing: Exploring the consumer's mind.
  • The role of AR and VR in enhancing consumer experience.
  • Branding in the age of social movements.
  • Efficacy of content marketing in B2B sectors.
  • Emotional marketing: Manipulation or genuine connection?
  • Privacy concerns in data-driven marketing.

Good Marketing Research Topics

Eager to dive deeper into the world of marketing? Here are more fresh and exciting marketing project topics. Each is poised to offer intriguing insights and comes with plenty of data to fuel your arguments. Get ready to explore!

  • Measuring the impact of customer reviews on sales.
  • Gamification as a marketing strategy: Pros and cons.
  • How color psychology influences branding?
  • Experiential marketing: A new customer engagement strategy.
  • How does social responsibility improve brand image?
  • Celebrity endorsements: Effective or outdated?
  • Ethical implications of neuromarketing.
  • Green marketing: Just a trend or a sustainable strategy?
  • Impact of humorous advertising on brand recall.
  • Local SEO strategies for small businesses.
  • How storytelling boosts content marketing success?
  • Role of AI in predicting consumer behavior.
  • Effects of scarcity tactics in e-commerce.
  • Mobile marketing trends shaping the future.
  • Impact of data privacy regulations on digital marketing.

Interesting Marketing Research Topics

Looking for a theme to add a dash of intrigue to your research? Explore this list of market research topics guaranteed to spark curiosity and foster insightful discussions.

  • Using virtual reality for product demonstrations.
  • Impact of emotional appeals in advertising.
  • How does nostalgia influence consumer choices?
  • Role of chatbots in improving customer service.
  • Leveraging user-generated content for brand promotion.
  • Social media's role in crisis management.
  • Role of big data in personalized advertising.
  • Is there a backlash against intrusive online ads?
  • Psychology behind successful loyalty programs.
  • Impact of culture on global advertising strategies.
  • Influencers vs. celebrity endorsements: Which is more effective?
  • Ethical implications of predictive analytics in targeting consumers.
  • Effectiveness of cause marketing in boosting sales.
  • Role of augmented reality in enhancing shopping experiences.
  • Strategies for improving online customer engagement.

Best Marketing Research Topics

What sets outstanding marketing research projects apart? They should be relevant, intriguing, and offer new insights. With that in mind, we've compiled the best research topics in marketing that tick all these boxes. Ready to make your research truly outstanding? Dive in!

  • Influence of virtual reality on consumer experiences.
  • Power of storytelling in brand building.
  • How does sustainability shape consumer choices?
  • Impact of memes on online brand promotion.
  • Role of blockchain in ensuring ad transparency.
  • Emotional intelligence in customer service: Is it crucial?
  • Does user-generated content boost trust in brands?
  • Social media's impact on body image: A concern for advertisers?
  • Role of data analytics in shaping promotional strategies.
  • Ethics in advertising: How far can shock tactics go?
  • Evolving consumer expectations in the era of personalization .
  • What drives the success of viral ads?
  • How does color influence brand recognition ?
  • Impact of artificial intelligence on consumer data collection.
  • Strategies to counter negative publicity on social media.

New Research Topics in Marketing

As an ever-evolving field, marketing constantly introduces new areas to investigate. It's vital to keep abreast of the latest trends to discover untapped research topics. To help you stay ahead of the curve, here are brand new marketing research topic ideas, each one reflecting innovations in the field.

  • Role of voice assistants in shaping buyer behavior.
  • Exploring the ethics of using AI in advertising.
  • Omnichannel retailing: A shift in consumer shopping experience?
  • Role of podcasts in influencing consumer behavior.
  • How does virtual reality reshape shopping experiences?
  • Personalization vs. privacy: A growing concern in digital advertising?
  • Use of drone technology for product delivery.
  • Impact of artificial intelligence on customer segmentation.
  • Role of chatbots in e-commerce: Do they enhance customer satisfaction?
  • How does mobile payment influence consumer buying behavior?
  • Influencer marketing in the age of fake followers.
  • The rise of shoppable posts in social media.
  • Exploring the potential of augmented reality in product visualization.
  • How do data breaches affect brand trust?
  • Impact of social media algorithms on content visibility.

Controversial Topics in Marketing

Struggling to come up with an interesting research topic on marketing? Consider exploring controversial marketing ideas. These themes can help you to spark heated debates and draw attention from your tutor. Below are a few fantastic controversial marketing topics to write about. 

And don't forget, you can pick a topic and entrust it to a professional essay writer online . Our experts can conduct thorough research and deliver top-quality work, no matter how complex the subject. Take your pick and let our professionals do the heavy lifting for you!

  • Has the rise of ad-blockers signified failure in digital advertising?
  • Deceptive marketing tactics: Where is the line drawn?
  • Does native advertising compromise journalistic integrity?
  • Ethical dilemmas of data mining in personalized marketing.
  • Use of sexual imagery in advertising: Effective or exploitative?
  • Neuromarketing: Intriguing science or manipulative strategy?
  • Are shock tactics in advertising crossing the line?
  • Role of consumerism in environmental degradation.
  • Negative impacts of beauty standards perpetuated by ads.
  • Is manipulation an inherent part of marketing?
  • Stereotypes in advertising : Harmless categorizing or dangerous bias?
  • Social media marketing to children: Ethical or exploitative?
  • Are privacy concerns leading to a decline in personalized advertising?
  • Does influencer marketing promote unrealistic lifestyle expectations?
  • Is greenwashing a consequence of sustainability trends in marketing?

Marketing Topics & Ideas for Students

Are you searching for marketing topic ideas tailored to your academic level? You're in the right place! In the following sections, you'll discover multiple marketing essay topics and research ideas organized according to various levels of study. Scroll down, find your academic level, and start exploring!

Marketing Research Topics for College Students

College is a time for exploration and growth, and what better way to study this niche than with some thought-provoking marketing research ideas for college students? Take a look at these titles suitable for a college-level understanding, yet engaging enough to fuel your curiosity.

  • Subliminal advertising : Myth or reality?
  • Impact of music in retail environments on consumer behavior.
  • The role of humor in successful ad campaigns.
  • Exploring the 'Fear of Missing Out' (FOMO) effect in event marketing.
  • Push vs. pull marketing strategies : Which works better?
  • Marketing campaigns that changed public opinion.
  • Celebrity scandals: A death knell for brand image?
  • Influence of packaging design on purchase decisions.
  • The role of color psychology in food marketing.
  • Impact of customer relationship management (CRM) on customer loyalty.
  • Are loyalty programs effective in retaining customers?
  • The role of social proof in online sales.
  • How cultural factors influence buying decisions.
  • Word-of-mouth marketing in the digital age.
  • The effect of customer service quality on brand loyalty.

Marketing Research Topics for University Students

As a university student, you're expected to tackle more complex tasks. So, we've curated a list of advanced marketing research ideas, perfect for a university level understanding.

  • How globalization shapes brand strategies.
  • Is corporate social responsibility just a trend or a necessity?
  • The influence of economic downturns on consumer behavior.
  • Emotional connections: Are they key in fostering customer loyalty?
  • Understanding the ' Halo Effect ' in brand perceptions.
  • Lessons learned from cross-cultural promotional blunders.
  • Exploring the psychology behind pricing strategies.
  • The role of neurolinguistic programming in persuasive messaging.
  • How sensory experiences enhance customer interactions.
  • Nudging consumer behavior: Is it ethical?
  • The impact of data analytics on strategic decision-making.
  • Unraveling the gender stereotypes present in commercials.
  • Assessing the effectiveness of ambush promotional strategies.
  • How does ethical branding improve a company's image?
  • Tracing the evolution and impact of guerrilla promotional strategies.

Marketing Research Topics by Category

As promised, we've meticulously organized an array of marketing topics for a research paper into specific categories for your convenience. Whether you're interested in digital marketing, consumer behavior, or any other subfield, just scroll down. Below, you'll find our comprehensive collection, each with a selection of field-specific marketing research paper ideas.

Digital Marketing Research Topics

Digital marketing revolves around promoting and selling products or services using digital platforms. As this domain continues to grow, it opens up a multitude of unique research avenues. Let's uncover some digital marketing topics to discuss:

  • Role of artificial intelligence in customer segmentation.
  • Does video content really boost online engagement?
  • Potential of augmented reality for product visualization .
  • Understanding consumer trust in online reviews.
  • Effectiveness of mobile apps in customer retention.
  • Future of email promotion in social media era.
  • Role of SEO in driving organic traffic.
  • Impact of page loading speed on bounce rates.
  • Online sales: Does free shipping enhance conversion rates?
  • Influencer collaboration vs paid advertising : What offers better ROI?
  • Impact of personalization on e-commerce conversion rates.
  • Importance of responsive design in user experience.
  • Is social proof essential for online sales conversion?
  • Podcasts as a promotional tool: How effective are they?
  • Evolution of privacy laws and its impact on online data collection.

Strategic Marketing Research Problems Topics

Global brand strategies with setting goals, deciding on actions to achieve these goals, and mobilizing resources to execute the actions. It requires a thorough understanding of market trends, competitive landscapes, and consumer behavior. Take a glance at these topics in marketing that explore various problems and challenges in this subfield:

  • Impact of poor internal communication on marketing strategy.
  • Aligning brand identity with customer perceptions.
  • Challenges in establishing a global brand strategy .
  • Role of competitive intelligence in shaping business strategy.
  • Impact of poor customer service on brand loyalty.
  • Mergers and acquisitions.
  • Role of organizational culture in strategy implementation.
  • Navigating the risks of product diversification.
  • Coping with increased price competition in saturated markets .
  • Impact of supply chain disruptions on product availability.
  • Overcoming barriers in implementing green business practices.
  • Strategies for maintaining brand relevance in fast-paced markets.
  • How does a changing regulatory environment impact strategy formulation?
  • Importance of innovation in maintaining a competitive edge.
  • Balancing profit margins and customer satisfaction in pricing strategy.

Social Media Marketing Research Paper Topics

It’s hard to imagine our life without social media. It has revolutionized the way we communicate and interact with one another. In this regard, there are a bunch of research topics on marketing for students who need to write a social media essay or paper.

  • The rise of TikTok: Understanding its business appeal.
  • How does Instagram's 'Shop Now' feature affect consumer behavior?
  • The role of LinkedIn in B2B lead generation.
  • Assessing the influence of Twitter's character limit on message effectiveness.
  • Exploring Facebook's 'Reactions' and their impact on brand engagement.
  • Potential of Pinterest for visual brand storytelling.
  • Snapchat's 'Story' feature: A boon for experiential branding?
  • The impact of YouTube influencers on purchase decisions.
  • Understanding the role of social listening in reputation management.
  • Virality on social platforms: A calculated strategy or pure luck?
  • Live streams as a tool for real-time audience engagement.
  • The ethics of social media data mining.
  • User-generated content: An untapped branding tool?
  • Role of social platforms in crisis communication.
  • Analyzing the popularity of unboxing videos on social media.

>> More ideas: Social Media Research Paper Topics

Content Marketing Research Topic Ideas

Content marketing is all about creating, publishing, and distributing content for a targeted audience. It's about storytelling, providing valuable information, and building relationships with customers. Here are some fascinating content marketing topics for research:

  • Evaluating the impact of blog posts on SEO.
  • Long-form vs short-form content: What's more engaging?
  • Infographics: A tool for simplifying complex information.
  • Podcasts: A rising star in information dissemination?
  • Understanding the role of eBooks in lead generation.
  • Is interactive content the future of customer engagement?
  • Webinars: Are they still relevant in the age of short videos?
  • White papers: Their influence on decision-making in B2B.
  • How does user-generated content shape brand perception?
  • The rise and role of meme culture in content strategy.
  • Storytelling in branding: Fad or fundamental?
  • Exploring the trend of episodic content in audience retention.
  • Role of content curation in demonstrating industry thought leadership.
  • Using case studies as social proof in conversion strategy.
  • The impact of voice search on content creation.

Marketing Research Topics in Consumer Behavior

Consumer behavior explores how individuals, groups, and organizations select, use, and dispose of goods, services, or ideas. It seeks to understand the decision-making processes and what influences them. Consider these topics of marketing and consumer behavior:

  • Environmental concerns and their role in purchase decisions.
  • Family influence on children's brand preferences.
  • Celebrity endorsements and their impact on consumer trust.
  • Psychological triggers and implications of impulse buying.
  • Loyalty programs and their influence on repeat purchases .
  • Brand image and its effect on product evaluation.
  • Role nostalgia plays in purchase decisions.
  • Psychology behind buying 'limited edition' items.
  • Color and its impact on consumer perceptions and behaviors.
  • Music's influence on shopper mood and behavior in stores.
  • 'Made locally' label's effect on consumer choice.
  • Fear of missing out (FOMO) in online buying.
  • Customer reviews and their impact on online shopping behavior.
  • Social media's influence on body image and related product choices.
  • Paradox of choice: More selection leading to less satisfaction?

B2B Marketing Project Topics

Business-to-business (B2B) marketing focuses on selling products or services to other organizations. This subfield offers a range of topics related to marketing research. Take a look at some of our suggestions:

  • Impact of digital transformation on business sales.
  • LinkedIn's role in lead generation for businesses.
  • Efficacy of email marketing in business transactions.
  • Chatbots: Enhancing customer service in business marketing?
  • Necessity of personalization in business marketing.
  • Influence of webinars in generating leads for businesses.
  • Understanding influencer marketing in a business context.
  • Ethical issues in data collection for business marketing.
  • A deep-dive into account-based marketing strategies .
  • Role of predictive analytics in business marketing.
  • Marketing strategies designed for small businesses.
  • Overcoming challenges in business branding.
  • Efficacy of content marketing in a business context.
  • Implications of GDPR on business marketing.
  • Emerging trends in business marketing.

>> View more: Business Topics to Write About

International Marketing Research Topics

International marketing focuses on understanding and responding to global opportunities. It requires a more extensive research approach with an eye towards cultural, political, and economic developments outside the home country. Explore these international market research ideas for papers:

  • Cultural nuances and their impact on advertising strategies.
  • Cross-border e-commerce: Growth and challenges.
  • Exploring the role of localization in global branding.
  • Understanding tariff wars and their impact on marketing strategies.
  • Influence of political climate on international marketing decisions.
  • International public relations: A comparative study.
  • Social media and its role in global product launches.
  • A study of emerging markets and their attractiveness for marketers.
  • International consumer behavior: Similarities and differences.
  • Localization vs. standardization in global marketing.
  • Case study: Successful global rebranding campaigns.
  • Impact of Brexit on European marketing strategies.
  • Green marketing practices across the globe.
  • International market segmentation and targeting strategies.
  • International marketing ethics: A cross-cultural analysis.

Real Estate Marketing Research Topics

Real estate marketing involves understanding and responding to the needs of potential buyers, sellers, and investors in the property market. Go through these project topics in marketing related to real estate research:

  • Marketing luxury apartments: Challenges and solutions.
  • Selling residential properties in a buyer's market.
  • How social media influences property buying decisions.
  • Effectively marketing rental properties in competitive markets.
  • Marketing strategies for eco-friendly homes.
  • Role staging plays in promoting properties.
  • Drones: The new trend in real estate showcasing.
  • Advertising strategies in rapidly urbanizing areas.
  • Promoting properties through influencer partnerships.
  • Customer reviews' impact on online property listings.
  • Neighborhood branding's influence on real estate sales.
  • Online vs offline property promotion: A comparative study.
  • Comparing marketing strategies: Luxury versus budget properties.
  • Marketing properties during economic downturns.
  • Digital marketing best practices for property agents.

Marketing Research Paper Topics in Distribution

The world of distribution is multi-layered and complex, intertwined with other key areas like logistics, supply chain management, and marketing. It's about ensuring products get into the hands of customers efficiently. Investigate this exciting area with these research topics in marketing field.

  • Impact on sales: Direct vs indirect distribution methods.
  • Influencing factors in selecting distribution channels.
  • E-commerce's revolutionizing role in product distribution.
  • Case study: Successful distribution strategies in retail.
  • Drones and future delivery systems: A feasibility study.
  • Role big data plays in optimizing distribution channels.
  • How sustainable practices influence distribution strategies.
  • Importance customer convenience plays in distribution planning.
  • Overcoming distribution challenges in rural areas.
  • Examining the relationship: Distribution strategies and market share.
  • AI's role in streamlining distribution processes.
  • Omnichannel distribution: A necessity or a luxury?
  • Importance distribution planning plays in new product launches.
  • Distribution's role in creating a competitive advantage.
  • Changes in distribution strategies due to the pandemic.

Neuromarketing Research Topics

Neuromarketing focuses on how psychological, cognitive, and emotional processes affect consumer behavior. It combines neuroscience with traditional marketing research for a deeper understanding of decision-making processes. Here are some interesting neuromarketing topics:

  • Influence of colors on consumer decision making.
  • How product placement impacts buying behavior.
  • Emotional triggers in advertising: An analysis.
  • Consumer responses to sensory branding .
  • Impacting purchase decisions with visual illusions.
  • Role of auditory cues in product preference.
  • Influence of olfactory cues on consumer behavior.
  • Celebrity endorsements and neural responses.
  • Comparing digital vs. physical shopping experiences: A neuromarketing perspective.
  • Effects of negative emotion on impulse buying .
  • Role neurolinguistics plays in shaping consumer opinions.
  • Neuromarketing strategies for personalized advertising.
  • Video vs. image ads: A comparative neuromarketing study.
  • Assessing effectiveness of humor in ads: A neuroscientific approach.
  • How storytelling in marketing sways the consumer's brain.

>> View more: Psychology Paper Topics

Influencer Marketing Topics for Research

Influencer marketing blends social media and advertising. It's an evolving field, ripe for research. We invite you to check these compelling research paper topics about marketing and influencers:

  • Measuring return on investment in influencer marketing.
  • How micro-influencers impact small business growth.
  • Authenticity versus promotion: Striking a balance.
  • Ethics in influencer marketing: A critical review.
  • Power social media influencers hold over consumer behavior.
  • Video blogging and brand visibility.
  • Effect of influencer-led contests on audience engagement.
  • Does influencer reputation affect brand perception?
  • Celebrity versus non-celebrity influencers: Who wins?
  • Impact of influencer gender on audience engagement.
  • Fashion influencers and their role in brand awareness.
  • Fitness influencers: Inspiring or creating pressure?
  • Role influencers play in promoting sustainable products.
  • Influencers and crisis management: A case study approach.
  • Influencer partnerships: Temporary boost or long-term gain?

Ethical Marketing Research Paper Topics

Ethical marketing revolves around the principles of honesty, fairness, and responsibility in advertising practices. With an increasing emphasis on business ethics, research in this area can yield insightful findings. Consider these awesome research paper topics related to marketing and ethics:

  • Honesty in advertising: A lost art?
  • Exploring fairness in competitive marketing practices.
  • Corporate social responsibility: Marketing strategy or ethical obligation?
  • Greenwashing: Misleading environmental claims in advertising.
  • Privacy and data collection: An ethical debate.
  • Ethical implications in children's advertising.
  • Body positivity and marketing: Strides and stumbles.
  • Cultural sensitivity in international marketing campaigns .
  • Animal rights and marketing: Exploring ethical considerations.
  • Influence of ethical claims on consumer perception.
  • False advertising: Consequences and solutions.
  • Ethical dimensions in influencer partnerships.
  • Human rights issues in marketing.
  • Health claims in food advertising: Fact or fiction?
  • Role of ethics in pharmaceutical marketing.

Integrated Marketing Communication Research Topics

Integrated Marketing Communication (IMC) blends different promotional tools to deliver clear, consistent, and compelling messages. IMC is crucial for brands to create unified customer experiences. Here are original, attention-grabbing integrated marketing communication topics for research :

  • Role of social media in IMC strategy.
  • IMC impact on customer loyalty.
  • Public relations in an IMC context.
  • Online-offline IMC strategies: A comparative study.
  • Influencer endorsements in IMC: Effectiveness assessment.
  • IMC in non-profit organizations: An exploratory study.
  • Impact of IMC on brand equity.
  • Event sponsorship in IMC plans.
  • IMC strategy for launching new products.
  • Role of IMC in crisis management.
  • Digital transformation and its influence on IMC.
  • IMC in enhancing customer relationships.
  • AI and IMC: A synergy exploration.
  • IMC for sustainable product marketing.
  • Evaluating IMC success: Metrics and measurement methods.

Marketing Analytics Research Topics

Marketing analytics employs data and metrics to measure the success of marketing initiatives, enabling informed business decisions. Here are groundbreaking topics that offer intriguing insights into marketing analytics:

  • Social media data: A gold mine for marketers?
  • Predictive analytics in customer retention strategies.
  • Quantifying influencer marketing: Metrics that matter.
  • Role of big data in personalized branding.
  • Real-time analytics in optimizing marketing campaigns.
  • Analytics in content marketing: Determining success.
  • AI-powered marketing analytics: Boon or bane?
  • Sentiment analysis in brand perception.
  • Location-based analytics in mobile branding.
  • Web analytics: Decoding customer online behavior.
  • Customer segmentation through data analytics.
  • ROI calculation in digital marketing.
  • Analyzing customer journey with cross-channel analytics.
  • Leveraging analytics for email marketing.
  • Voice search analytics: Future brand promotion tool?

Sport Marketing Topics to Write About

Sport marketing involves promoting teams, games, and related products to fans and broader audiences. It's an exciting field, mixing passion, business, and competition. Explore these sports marketing related topics if you are interested in this field:

  • Social media's role in popularizing sport events.
  • Fan engagement in a digital age.
  • Impact of athlete endorsements on brand perception.
  • Sustainability initiatives in the sports world.
  • Leveraging virtual reality for improved fan experiences.
  • Esports' influence on traditional sports promotion.
  • Strategy shifts for supporting women's sports leagues.
  • Analyzing the dynamics of sports sponsorship deals.
  • Successful merchandising tactics for sports teams.
  • Team performance and its influence on merchandise sales.
  • Sports events as a tool for promoting tourism.
  • Accessibility in sports venues: Implications for fan inclusion.
  • Personal branding strategies for athletes.
  • Controversy's role in athlete endorsements.
  • Mobile trends shaping the sports industry.

Extra Marketing Research Paper Topics

Couldn't find a fitting topic in marketing? Don’t worry! We added some more ideas to choose from. Below are some additional topics you might like. Let’s continue your research on marketing topics together.

Marketing Presentation Topics

Presentations on marketing concepts can illuminate the strategies behind successful advertising campaigns, brand positioning, and customer engagement. These unique and original topics will provide an interesting spin on conventional marketing subjects:

  • Humanizing artificial intelligence in customer relations.
  • Role of silent films in modern advertising.
  • Using quantum computing to optimize marketing efforts.
  • Neural networks in predicting consumer behavior.
  • Astral marketing: Leveraging astrology in branding.
  • Biophilic elements in retail space design.
  • Gamification in non-gaming brand experiences.
  • Marketing possibilities in metaverse.
  • Cybersecurity's influence on digital consumer trust.
  • Marketing potential of brain-computer interfaces.
  • Implementing circular economy principles in product promotion.
  • Micro-moments: Capitalizing on instant decision making.
  • Haptic technology's potential in experiential marketing.
  • Role of digital twins in customer profiling.
  • Impact of space tourism on brand partnerships.

Marketing Thesis Topics

Are you about to write a thesis or dissertation? Consider these pro-level marketing topics for thesis and dissertations:

  • Emotional algorithms: Predicting consumer behavior through AI.
  • Phygital retail : Blending physical and digital shopping experiences.
  • Impact of blockchain technology on consumer trust in digital marketing.
  • Sensory branding in virtual reality environments.
  • Leveraging neuromorphic engineering for personalized marketing.
  • Ethical implications of using deepfake technology in advertising.
  • Quantum computing's potential impact on big data analytics.
  • The role of immersive technology in shaping luxury brand experiences.
  • Micro-personalization: Exploring marketing's hyper-customized future.
  • Bio-adaptive marketing: The next frontier in personalization?
  • Implications of facial recognition technology on privacy and marketing ethics.
  • Exploring the marketing potential of Internet of Behaviors (IoB) .
  • Edge computing's influence on real-time marketing strategies.
  • Use of augmented intelligence in predicting consumer life cycle.
  • Leveraging satellite technology for geolocation-based marketing.

Bottom Line on Marketing Topics for Research Papers

The marketing research paper topics and ideas attached above provide a great starting point for your project. But don't be afraid to address other angles related to the subject. Whatever you choose to study, make sure you draw clear connections between your sources and your argument. And if you need any help with writing or research, remember to contact our professional academic assistants.


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150+ Innovative Marketing Research Topics and Ideas

Table of Contents

Are you a marketing student looking for unique ideas to prepare your research paper? If yes, then you are at the right spot. Basically, marketing is a wide subject that predominantly deals with the various strategies and activities that can be performed to promote the products and services to the target customers and increase profit. Especially, for writing your marketing research paper, you can choose to write on topics related to marketing issues, planning, digital marketing, promotional activities, and so on. In case, you have no idea what topic to pick, take a look at the list of 150+ innovative marketing research topics and ideas suggested in this blog and select the one that matches your requirements. Also, from here, learn how to pick a good topic and draft an outstanding marketing research paper.

Marketing Research Paper Topic Selection

Accordingly, any marketing research topics you choose, might convince your audience and drive their interest in your work.

  • Firstly, you might want to understand your marketing objectives as well as develop a powerful foundation. Also, you might select a marketing company, and based on its objectives and requirement, you might choose your research topic.
  • Secondly, you make use of your analytical thinking to understand your audience’s interest area. For instance, you might choose a successful product in the market or twist an old product to do your assignment.
  • Thirdly, you might consider questioning your audience because your audience is using your products. Since your audience is using your products firsthand, you might ask them about the product type they need or demand.
  • Lastly, a product audit is another alternative that you might consider while choosing your marketing research topics. Perhaps, you might select marketing research topics that are very narrow or very broad, depending on your industry’s position.

Marketing Research Topics

Marketing Research Paper Writing

Of course, a marketing dissertation is not similar to an essay, hence you might not endlessly drift on it. Also, you need evidence to claim your key arguments as well as ensure to have examples and references to back your claim. However, this is possible only if you conduct comprehensive research on the subject through the Internet. Besides internet has extensive information for you to explore, yet you might ensure to acknowledge sufficient data before starting your thesis. Furthermore, you might prepare a draft and show it to your professor, obtaining their green signal. Thus, you might ensure that your work is on the right track and get the chance of improving your mistakes.

List of Marketing Research Topics and Ideas

To make the topic selection easier for you, here we have shared 150+ interesting research ideas and topics on different types of marketing. Check the entire list and pick a topic that suits your interest. Also, make sure it is convenient for you to draft an outstanding thesis.

Amazing Marketing Research Topics

  • Offshore marketing and the evaluation of best distribution strategies for new companies.
  • Marketing distribution channels and the mistakes you might avoid.
  • Online shopping in China- Discuss its influence as well as opportunities.
  • Explain the concept of Artificial Intelligence in marketing.
  • Discuss the Components of a Competitive Marketing Strategy.
  • The impact of augmented reality on your marketing experience.
  • How to Price and Position Products or Services for Marketing Effectiveness.
  • Describe the role of social media in lead generation
  • The development and execution of investment banking in developing markets.
  • The impact of European financial supervision on cross-border financial investment.
  • Consumer purchase decision and the influence of e-marketing.
  • Customer buying behavior and the sensory marketing role.
  • Gender influence on the business startups.
  • Analyze the significance of leadership and culture in organizational change.
  • Case study of Nike- Evaluate the role of CSR.
  • Analyze the use of Omni-channel tracking in marketing
  • Compare and contrast the application of Augmented Reading (AR), and Immerse Technologies in Marketing
  • Compare and contrast the use of User-Generated Content and Content Mapping in Marketing
  • Application of Progressive Web Apps (PWAs) in marketing
  • Pros and cons of using Predictive Analytics and Browser Push Notifications in marketing

Impressive Marketing Research Paper Topics

  • Impact of Implicit and explicit knowledge of Consumers on their buying behavior
  • Use of centralized global marketing
  • How IoT (Internet of Things), wearables, or smart devices can be integrated to provide automated customer service
  • What is e-CRM and its use in marketing
  • The relation between brand awareness as well as repeat purchases
  • How to build a company’s brand image through Guest Blogging.
  • Marketing and Company Reputation: The Best Strategies to Use.
  • Is Corporate Social Responsibility a Marketing Strategy?
  • The Best Social Media Strategies to Drive Customer Engagement
  • Analysis of Social Media Marketing Impact on Customer Behavior
  • The Relationship Between Influencer Marketing and Lifestyle Branding
  • The Most Noteworthy Technologies Used to Improve Customer Online Decision-Making Process
  • Discuss the most efficient marketing strategies to repair a bad reputation
  • HRM and the importance of motivation- Discuss the most motivating factors for future leaders.
  • The influence of performance management for both huge and diversified organizations.

Unique Marketing Research Topics

  • Supply chain management and the impact of Information Technology.
  • UK’s manufacturing sector case study- Total Quality Management as a competitive benefit.
  • Logistic management and its inherent risks- Identify the strategies to reduce them.
  • Supply chain management and the role of ICT.
  • A deeper look at Facebook- Applying the marketing mix.
  • Role of CSR in brand development.
  • Conventional business marketing techniques and dimensions.
  • Elaborate on the market segmentation.
  • Black Friday as a sales driver- Is it effective?
  • Young adults and the customer’s satisfaction- Evaluate the factors.
  • Uber versus Netflix- Compare the new market-entry strategies.
  • The negative impact of advertising on children.
  • Discuss the importance of Instagram reels in new product promotion.
  • Benefits of Green Marketing
  • Difference between leads generated from Facebook and leads generated from Instagram.

Captivating Marketing Research Ideas

  • Discuss the advantages and disadvantages of social media marketing.
  • Assess the ROI of the most commonly used digital marketing strategies.
  • Radio as a good advertising technique in the current time- Evaluate the statement.
  • Benefits of a smartphone to understand customer thinking.
  • Is display marketing sinking? What is your viewpoint?
  • Relevance of leadership in a marketing team.
  • Product labels and the significance of the customer’s attention.
  • Advertising and the application of humor.
  • Loyalty program as a marketing tool- Evaluate the statement.
  • The impact of a women’s behavior on their buying behavior.
  • Application of technology in modern marketing.
  • Share the best digital marketing strategies for reducing cart abandonment rates.

High-quality Marketing Research Topics

  • Exploring the marketing issues of a family-owned business.
  • The impact of advertisements on consumer behaviors.
  • Significance of studying consumer behavior in an international business.
  • How a customer might protect himself from the impact of direct marketing.
  • Analyze the recent trends in online marketing.
  • Telemarketing- Evaluate the concept.
  • Impact of impulsive buying behavior of Customers on Business
  • The era of Internet marketing
  • How to Measure the Purchase Intention
  • Benefits and drawbacks of SEO (Search Engine Optimization) and digital marketing
  • Impact of Information Communication Technology on Marketing
  • How do businesses use technology in the marketing of distribution?
  • Successful social media marketing approaches that helped break through the strong market monopoly
  • How to repurpose Marketing Content for Startups
  • Write about the Most Effective Methods for Customer Retention.

Influential Marketing Research Topics

  • City development: should we keep the grid pattern or move to the new approaches to city planning?
  • The influence of globalization on the consumer’s behavior.
  • Business sales and marketing research- How it relates to one another?
  • Best Digital Marketing Strategies for Startups.
  • How to increase your followers on Instagram?
  • Analyze the most effective techniques to produce leads.
  • Significance of CSR- Adidas Group.
  • Discuss the Importance of Product Packaging in Competitive Marketing Strategy.
  • Coca-Cola and its consumer behavior.
  • Describe the most effective content promotion and marketing strategies for lead generation.
  • How to use content to improve Email Subscription rates.
  • Benefits of following competitors in the social media platform.
  • Prepare a case study on Starbucks’ Social Media Marketing.
  • E-Mail marketing- Analyze the significance of an email in marketing.
  • Video marketing is a new marketing trend- Review the statement.
  • Is influencer marketing the most powerful form of marketing?
  • Discuss the role of micro-content in Content Marketing campaigns.
  • Comparative analysis between the use of artificial intelligence and robotics in marketing
  • Discuss the pros and cons of Pay Per Click (PPC) advertising and Search Engine Optimization (SEO)
  • How social media networking sites became the most beneficial marketing channels?

Top-Notch Marketing Research Paper Topics

  • Compare B2C and B2B Marketing Strategies
  • Impact of leads generated from different social media platforms
  • Effective use of Snapchat and WhatsApp in marketing and promotion
  • Social media and its give-away technique- Is it worth it?
  • Business-to-consumer marketing, social media marketing, and advertising- Pros and Cons.
  • Instagram versus Facebook- Which is a better marketing platform?
  • Small business products versus popular business products- A comparative analysis in its quality.
  • Lead generation from Facebook versus lead generation from Instagram- A comparative analysis.
  • The impact of Brexit on the UK’s financial institutions.
  • Analyze the emerging data-driven social media marketing strategies.
  • Multinational company’s distribution system versus small-scale company’s distribution system- A comparative analysis.
  • How Facebook helps a business to grow?
  • Buying products online- What do the customers look for?
  • Discuss the best remarketing strategies for small-scale companies.
  • Describe the marketing strategies used by the oil companies in the US.

Impactful Marketing Research Topics

  • The impact of Google’s mobile-first index on online marketing.
  • Viral Marketing (viral advertising) strategy and its advantages
  • Effect of emotional targeting of Brands on Customers
  • Analyze the influence of celebrity endorsement on ROI for the CPG brands.
  • Discuss the steps to implement Efficiency e-CRM.
  • The influence of Automated Service Interaction in retaining existing customers as well as attracting new ones.
  • Evaluate the importance of organizational support programs to improve employee behavior and performance outcome.
  • Supply chain challenges and trends- The influence of globalization and the digital revolution.
  • Study the influence of multinational trade agreements on the growth of developing economies.
  • Attitude and perception of UK’s shareholders making an investment in developing markets.
  • Factors promoting Foreign Direct Investment in the Asian economies- Analyze the case study of India.
  • Consumer purchase decision and the influence of e-marketing- Discuss the case study of India.
  • The Metaverse – A new digital marketing trend
  • Use of cloud storage system in marketing
  • The impact of UK’s policies for online marketing.

Interesting Marketing Research Ideas

  • Explain how to use pillar content to grow sales.
  • Analyze the functions of mobile marketing.
  • Internet security and online marketing.
  • Which social media platform is the best for baby products?
  • Social media and the survival of a business.
  • Significance of competitor’s analysis in marketing a brand.
  • Political campaigns and brand marketing.
  • Centralized marketing and international brands- Is it a good idea?
  • Brand salience and in-store branding.
  • Social class and the distinction of a company’s service.
  • Write about the Commonly Used Methods for Predicting Consumer Behavior.
  • The influence of advertising on the recession period.
  • The fashion industry and its marketing strategy.
  • Discuss the Ins and Outs of Targeted Marketing With Paid Search Engine Ads.
  • How does television advertisement impacts the customer’s top mood?

Trending Research Ideas on Marketing

  • Impact of Covid-19 on marketing endeavors of the Organization
  • How the emergence of Covid-19 affects business communities
  • How the emergence of Covid-19 influences marketing activities  
  • Brand promotion and the use of celebrities- Discuss its impact on the ROI.
  • How lockdown situations affect the PR activities of the organization
  • Importance of marketing mix on organization’s performance
  • Discuss the importance of STP analysis for any business organization
  • Analyze the impact of Covid-19 and subsequent lockdown on the hospitality industry
  • Impact of Covid-19 and subsequent lockdown on the aviation industry
  • Importance of environmental audit for devising effective marketing strategies
  • Impact of Covid-19 and subsequent lockdown on the service industry
  • Discuss the impact of Covid-19 and the subsequent lockdown on the sports industry
  • “Just Do It” – one of the most successful green advertising taglines
  • Great marketing strategies of Apple, Southwest Airlines, and Budweiser
  • Importance of personalization in marketing


Final Thoughts

Out of the 150+ marketing research ideas suggested in this blog, choose any topic that you feel is right for you. As the topic plays a key role in improving your grades, during the topic selection phase, make sure to identify the perfect marketing research paper topic that is unique and suits your needs. In case, you are confused about what topic to choose and how to write a marketing research paper, without any hesitation, reach out to us. We have plenty of marketing assignment experts online to prepare and deliver outstanding research papers in accordance with your requirements. Particularly, from marketing research paper topic selection to proofreading, our professionals will provide the best assistance. Moreover, by utilizing our assignment help services, you can also complete your tasks in advance of your submission date and boost your grades.

Marketing Research Topics

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Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Marketing and advertising-based research topics

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

  • How to find a research topic (video)
  • Traditional (offline) marketing topics/ideas
  • Digital (online) marketing topics/ideas
  • Examples of actual dissertation topics
  • Free Webinar : Topic Ideation 101
  • Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

  • The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
  • The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
  • The impact of demographic targeting on traditional marketing performance among green businesses
  • The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
  • The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
  • Exploring factors related to outdoor advertising recall in India
  • Measuring the ROI of traditional marketing efforts: a review of current methods
  • Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
  • The use of public relations in traditional marketing campaigns among large insurance companies
  • The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Webinar - How to find a research topic

Research Ideas: Digital/Online Marketing

Social media marketing

  • The use of artificial intelligence in social media marketing among online fashion companies in Sweden
  • The impact of social media on public relations and media relations: a Case Study of Nandos
  • The role of Twitter in crisis communication and reputation management: a discourse analysis
  • The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
  • The use of social media for market research and consumer insights among SMEs in Kenya
  • The impact of social media on consumer buying behaviour of fast food in Italy
  • The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
  • The relationship between social media engagement and website traffic: an analysis of fitness brands
  • The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
  • The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

  • The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
  • Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
  • The experiences and use of SEO in content marketing strategy among small online businesses
  • The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
  • Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
  • The use of user-generated content in building brand trust and engagement among green companies in the UK
  • Measuring the ROI of content marketing efforts among luxury brands
  • The perception and use of Chat GPT in content creation among small online businesses
  • The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
  • Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Research topic evaluator

Search engine marketing

  • The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
  • The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
  • The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
  • The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
  • The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
  • The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
  • Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
  • The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
  • The use of remarketing and retargeting in search engine marketing campaigns among marketers
  • The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

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Email marketing

  • The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
  • The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
  • Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
  • The use of personalization on email marketing performance among craft bloggers
  • The impact of automated email marketing among local online retailers on customer loyalty and retention
  • The use of automation and triggered emails in increasing engagement and conversion rates for online courses
  • The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
  • The role of mobile optimization in email marketing targeting Gen Z consumers
  • The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
  • The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
  • Customer Success and the Transformation of Customer Relationships (Raines, 2022)
  • The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
  • Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
  • You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
  • Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
  • Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
  • Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
  • Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
  • Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
  • The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
  • The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
  • Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

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Safalta Expert Published by: Aryan Rana Updated Mon, 18 Sep 2023 12:24 AM IST

The field of marketing is quite diverse. It now includes all aspects of digital marketing, including content and social media ones, as well. It's important to keep in mind that our research paper writing service can provide precise work when you find yourself in a difficult situation and are unable to select marketing research paper topics for your paper.

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best research topics in marketing

Marketing research is collecting, analyzing, and interpreting data and information about markets, products, and customers to inform marketing decisions and strategies. It is an essential tool for businesses, as it helps them to understand their target market, identify customer needs and preferences, and develop marketing campaigns and products that are well-aligned with those needs.  

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There are many different types of marketing research that businesses can use to gather data and inform their marketing efforts. Some common methods include:

Surveys: Surveys are a popular method of marketing research, as they allow businesses to collect data from a large number of people quickly and inexpensively. Surveys can be conducted online, via phone, or in person, and can be used to gather information about customer attitudes, preferences, and behaviours.

Focus groups: Focus groups are qualitative research methods that involve bringing a small group of people together to discuss and provide feedback on a particular topic or product. Focus groups can be helpful in gathering more in-depth insights into customer attitudes and behaviours.

best research topics in marketing


Experiments: Experiments are a type of research method that involves manipulating one or more variables to observe the effect on a dependent variable. Experiments can be useful for understanding the cause-and-effect relationship between different variables.

  • The Link Between Brand Recognition and Repeat Business
  • Contributing Factors to Better Brand Performance
  • Reputation management and marketing What Are the Best Techniques to Use? Is CSR a Marketing Strategy?
  • The Most Effective Social Media Techniques to Increase Customer Engagement
  • Analysis of the Effects of Social Media Marketing on Consumer Behavior
  • The Connection Between Lifestyle Branding and Influencer Marketing
  • The Most Important Technologies Applied to Enhance Online Customer Decision-Making
  • Online Shopping: What Consumers Think about It
  • The impact of brand personality on consumer decision-making
  • Virtual and augmented reality's use in e-commerce
  • The Key Elements of a Strong Customer Relationship
  • Influence of Brand Reputation on Customer First Impression
  • Consumer Behavior: Convergence and Divergence Factors
  • A Competitive Marketing Strategy's Elements
  • Do Consumer Purchase Decisions Affect Brand Experience?
  • Definition of the Social Marketing Mix Strategy
  • Product Packaging's Role in Competitive Marketing Strategy
  • How to Position Products or Services for Effective Marketing through Pricing
  • Why Marketing Campaigns Work Using Wearables and Smartphones to Target People in a Novel Way
  • Product design and target marketing
  • Through Guest Blogging, a Company Can Improve Its Brand
  • The Primary Dissimilarities Between B2C and B2B Marketing Techniques
  • The Most Effective B2B Marketing Strategies
  • Every Second Counts: A Case Study of IBM's B2B Marketing Strategy
  • The Most Effective Social Media Channel for B2B Marketing
  • How Sales Performance Is Affected by Customer Satisfaction
  • Marketing Efforts Comparative analysis of targeting Millennials and Generation Z
  • Analyzing How Product Descriptions, Reviews, and Ratings Affect Purchase Decision
  • Are affiliate programmes considered digital marketing? Why?
  • The Most Effective Marketing Techniques for Reputation Repair
  • Components of brand loyalty: How Connected Consumers React to Negative Word of Mouth
  • The Connection Between Brand Personality and Brand Loyalty Identification
  • What to Focus on to Avoid Losing Customers: Customer Satisfaction vs. Brand Loyalty
  • Can Marketing Help a Company? Brand Attachment's Role in Arousing Targeted Emotions in Consumers' Unethical Company Behavior's Effect on Brand Attachment Increase Brand Equity
  • Finding the Key Factors That Influence Customers to Switch to Another Brand
  • How to Drive Innovation with Marketing

best research topics in marketing

  • What Works Best for Generation Z in Marketing: Aggressive vs. Discrete?
  • Analysis of Millennials' US Purchase Decisions
  • Generation Z and Y Purchase Decisions: A Comparative Analysis
  • Does Social Media Marketing Work Better for Targeting Men or Women? A barrier to effective online marketing campaigns for large brands is segment language.
  • Are cultural differences a factor in marketing messages and strategies? Brand Credibility Elements That Drive Consumer Loyalty
  • Labels are more important when buying cosmetics than when buying food, according to research.
  • Customer Relationship Management Strategy Elements
  • Customer Retention Rates are Improved by Email Marketing
  • The impact of artificial intelligence on digital marketing
  • The role of personalization in digital marketing
  • The effectiveness of influencer marketing in the digital age
  • The use of virtual and augmented reality in digital marketing
  • The impact of social media algorithms on the reach of organic content
  • The ethical considerations of data collection and targeting in digital marketing
  • The future of e-commerce and its relationship to digital marketing
  • The role of chatbots in customer service and marketing
  • The impact of virtual events on brand engagement
  • The use of gamification in digital marketing campaigns

best research topics in marketing

  • Which digital marketing approach is ideal for startups?
  • Analyzing the Return on Investment of the Most Popular Digital Marketing Techniques
  • Case Study Analysis for Search Engine Optimization
  • Top Digital Marketing Techniques to Lower Cart Abandonment Rates
  • Which is better for tracking KPIs, traditional marketing or digital marketing?
  • The Most Effective Free Digital Marketing Tools Competitor Research
  • The Rules of Targeted Marketing Using Pay-Per-Click Ads
  • Is CRM a Type of Digital Marketing? Email Marketing's Role in Lead Generation

What are some interesting research topics?

What are the five areas of study in marketing, what are the top ten ways to organise a research paper, why research is important in digital marketing, what is the importance of digital marketing tools, what are the 4 main purposes of market research.

  • Important Business decisions.
  • Investing and funding.
  • New business opportunities must be determined.
  • Avoiding business failures.

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233 Marketing Research Topics To Come Up With An Impressive Paper

Marketing Research Topics

Marketing is everywhere nowadays – from TV adverts to the pop-up ads that appear on our web browsers. No matter how much you may try to ignore it, marketing knocks still knocks at your door. Despite all these, however, many students still struggle to develop top-notch marketing research paper topics. You might say, how is that even possible? Well, my friend, let me bring it to your attention that there are hundreds, if not thousands, of post-graduate students struggling to find such writing ideas. But this where we draw the battle lines.

Marketing Topics For Research Paper: What You Need To Know

To be certain of a top grade in any field of study, you have to go the extra mile. Marketing is one of those flooded fields with stiff competition. Therefore, you have to come up with something fresh and original to convince your reader.

  • Create interest in the reader’s mind of a particular offering
  • Be precise and to the point
  • Not repeat what is already out there
  • Not offer the reader what is not there

Unlike any other topic, these are unique because they intend to sell a product or service to potential buyers. Thus, it would help if you handled it with a lot of care.

What To Avoid When Writing Marketing Paper Topics

Below are crucial points to consider for your marketing research topic:

  • Do not be too wordy
  • Avoid using words that are uncommon among the famous market
  • Beware of being sensational

When writing your research paper’s marketing topics, the end goal should be to sell the product and build a reputable brand for yourself. Explore these writing ideas for your inspiration:

Marketing Research Topics For College Students

  • Marketing strategies for integrating new products into segmented markets
  • The impact of coronavirus on marketing communication strategies
  • How can companies best advertise their products overseas?
  • Pitfalls to avoid when crafting marketing messages for children and other minors in the society
  • Factors that determine client satisfaction in new markets
  • Discuss the effectiveness of using discounts and loyalty cards in the marketing of products
  • The impact of using black Friday offers in the wake of the Black lives matter movement
  • Is it practical to contact clients via email subscriptions and newsletters?
  • The role of conducting marketing research before attempting to bring a new product on board
  • Define market segmentation and the essential pointers that segment various markets
  • Compare and contrast marketing strategies in developing countries versus developed countries
  • How do multinational companies carry out marketing as compared to local enterprises?
  • The role of technology in marketing: A case study of simulations and virtual reality
  • Evaluate the effectiveness of consumer education and awareness in marketing
  • How does the marketing of food items vary from other products in the market?
  • Discuss the effectiveness of various marketing channels and strategies
  • Emerging opportunities and challenges in the field of marketing
  • Modern tactics and paradigms used in business and consumer marketing
  • Why it is essential to understand the culture of a market before venturing into it
  • The role of academic papers of marketing in the business world

Professional List of Marketing Research Topics

  • How CSRs help companies to make inroads into communities
  • The impact of brand manipulation on the company’s reputation
  • The role of social media in marketing: A case study of Twitter marketing
  • How the fashion industry markets its product to potential clients
  • The impact of gender and stereotypes in creating marketing and promotional messages
  • How global marketing varies from local and national marketing strategies
  • The role of political campaigns in impacting marketing and sale of products
  • Techniques used by the gaming industry to attract teenagers and youths
  • Analyzing successful business enterprises: A case study of Apple industry
  • Adverse impacts of advertising alcoholic related products to children
  • What makes a brand stay in the market for years without losing its meaning?
  • Has technology replaced traditional marketing tools and strategies?
  • The role of smartphone advertising in reaching the digital natives and tech-savvies
  • The impact of radio and TV marketing on getting middle and working-class
  • Compare and contrast new market entry strategies versus traditional ones
  • How companies take advantage of impulsive or exorbitant buyers
  • Evaluate the effectiveness of in-store branding
  • Discuss the advertising strategies used by hotels and restaurants in attracting potential clients
  • The impact of social class on preparing marketing and promotional messages
  • How centralized marketing affects global brands and products

Sport Marketing Research Topics

  • The role of sports hubs in the management of sports organizations
  • Facilities and services that help save costs on sports
  • Sourcing of funding for sporting activities in developing countries
  • The part of the World Cup and Olympic games on marketing strategies and promotional messages
  • Marketing strategies that work best for football fans
  • The effect of sports celebrities on marketing and promotions
  • How effective is branding on sportswear as a marketing strategy?
  • Evaluate the effectiveness of Adidas advertising in the Olympic Games 2008 in China
  • The role of marketing and modern challenges in advertising decisions in the sports industry nowadays
  • Consumer buying behavior with brand loyalty and types of sports buying behavior.
  • Factors that cause people to buy certain sports products: A case of Nike
  • Explore the historical overview of the exciting development of Nike in providing athletes with equipment for their sports.
  • Analyze the interior structure of a sports company and how this affects its marketing strategies
  • Specific characteristics of companies that have excelled through sports branding and marketing
  • The impact of the orientation of sports heritage, performance, and style in marketing
  • Critically analyze the impact of using Chelsea as a brand name in product advertising
  • The production and replacement of goods and services: A case of sportswear
  • How sports brands operate effectively and competitively in international markets
  • Creating the relevant skills for sports advertising and branding
  • The impact of practical knowledge about innovative techniques of production in sports marketing

Best-Rated Research Papers Topics in Marketing

  • Evaluate the effectiveness of online shops as compared to the physical ones
  • How multinational companies compete in the markets by creating an international marketing orientation
  • Discuss how certain companies gain a competitive advantage in comparison to other companies
  • Analyze the importance of concentrating on the needs of consumers when composing marketing messages
  • The essence of feedback from clients in a marketing strategy
  • How have giant companies remained and strengthened their leading position in the European sports industry?
  • Discuss the underlying aspects of modern advertising
  • The effectiveness of poster advertising on bus stations before the launch of a product
  • Slogans’ role in marketing: A case study of Adidas’ saying: ‘Impossible is nothing.’
  • Evaluate the effectiveness of commercials with sports personalities: A case of David Beckham
  • How companies adapt cultural incidents and attention to individualistic attractions in marketing messages
  • Ways of determining the budget for a marketing campaign
  • Assess the workability of creating an innovative and creative marketing message
  • Discuss how companies strike a balance between making profits and effective marketing strategies
  • Should modern marketing messages be informative or persuasive?
  • The impact of comparative marketing messages on the behavior of a product in the market
  • Why an evaluation of the company’s strength and weaknesses is essential in developing its marketing plan
  • The role of integrated marketing information of an organization on its marketing plans
  • How to discover management trends in market segments
  • Why companies need to build units for marketing information that are concerned with trends and developments within the marketplace

Research Topics in Real Estate Marketing

  • Why finance is a critical consideration in real estate marketing
  • Reasons for the fluctuating financial system in real estate
  • The impact of coronavirus and recession on the real estate industry
  • Is the curriculum on real estate marketing effective in producing talented minds?
  • The effects of property finance marketing on the modern society
  • The role of business investors in helping people own homes
  • Owning a Home and the Effect of Credit Unions
  • Challenges and benefits of mortgages and loans on the real estate industry
  • Explain how real estate companies can cope with business financial loans
  • Give a detailed analysis of potential customers in real estate marketing messages
  • Discuss the various property financing versions in the USA
  • Evaluate the importance of studying Geography and finance in real estate marketing
  • Discuss the slow rate of growth of real estate industries in developing countries
  • Why have real estate marketing messages been greeted with a cold shoulder?
  • Discuss the unexploited possibilities and opportunities in rural areas
  • How to maintain equity and still control debt funding in real estate industries
  • The role of investors together with institutional traders in managing the real-estate companies
  • Technologies advances in real estate that are transforming the industry
  • How the fiscal sector is affecting property market developments
  • Assess how real estate companies are coping with the changing market demands

Sample Marketing Research Project Ideas

  • Distinguish between brand loyalty as a behavior and as an attitude in marketing
  • The importance of rankings concerning the popularity of brands
  • Discuss marketing strategies that create a higher self-confidence in buying decisions
  • Analyze the higher level of risk in purchasing decisions
  • Why some customers are more store loyal than others
  • The role of global brands in creating a marketing ecosystem
  • Discuss the history of world commerce and how marketing strategies have evolved over time
  • How has the internationalization of finance and business affected marketing?
  • The importance of geographical extension among marketers
  • Why do customers pay keen attention to the price of products
  • The role of mass production in determining the marketing strategies
  • How to balance between demand and supply when creating marketing messages
  • How to create a suitable image for a brand, product, or service
  • The impact of global brands communicating in worldwide sports events
  • A primary investigation of what motivates people to buy certain products over others
  • How virtual communities help marketers communicate their messages
  • An exploration of using cinematic media to promote food products
  • The impact of personal styles and preferences on marketing messages
  • What effect do personal statements from celebrities have on marketing strategies?
  • An analysis of sponsorship based on marketing

High-Quality Marketing Thesis Topics

  • The implications of social media marketing on cost and speed of delivery
  • An investigation of the relationship between marketing messages and customer emotions
  • Examine the relationship sources of income and buying behaviors
  • Research into the causes of the decline of newspaper advertising
  • Are marketing messages overrated?
  • The impact of brand ambassadors on user-generated branding programs
  • Explore the effects of integrating relationship marketing strategies
  • Effects of increased commercialization
  • How often should a promotional notice be posted in a day?
  • Do global warming and its consequences have anything to do with marketing?
  • How to create an emotional appeal in marketing messages
  • Analysis of strategic success factors in the internalization of marketing messages
  • The impact of repetitive advertising upon consumers
  • International business management strategies that work well for start-ups
  • The effect of marketing messages on the physically disabled
  • Evaluate how marketing messages have been used to spread sexual messages
  • Discuss the legal and ethical implications of marketing
  • How to craft compelling marketing messages that do not discriminate against race
  • What causes the relevant authorities to ban particular marketing messages?
  • The impact of creating controversial sports messages

Motivating Marketing Research Questions

  • Opportunities and threats to marketing products and services overseas
  • How long have you been a customer, and what has kept you going back?
  • How can companies attract their target audience more often?
  • Factors that necessitate one company to stand out from another
  • How to improve your product and service delivery
  • Practical ways of better serving your clients
  • Discuss how big is your potential market
  • Will this market segment grow or shrink in the future?
  • What other products and services out there are similar to the ones we are offering?
  • Who are our top competitors, and what are they doing differently from us?
  • What portion of the market share do our competitors own?
  • What part is available for you to own or take?
  • What is the educational level of the people you are writing the promotional message to?
  • What is the household income of your potential market?
  • What is the impact of the household size on the kind of marketing strategy to compose?
  • What are the hobbies and interests of your potential clientele?
  • What are the most significant challenges you are likely to encounter when marketing?
  • What is your preference when it comes to making purchases?
  • What determines the shop or boutique where you buy your products?
  • How will the product fit the needs of the potential clients?

Must-Have Marketing Research Topics For College Students

  • Latest marketing strategies in the light of the changing mobile customer experience
  • How country relations impact the marketing communication messages used at the cross-border level
  • The new way to boost sales through conversational strategies
  • The impact of marketing conferences and conventions on the practice
  • Why most companies slash marketing budgets at the expense of profits
  • The role of marketing automation in reaching out to more clients
  • The importance of social networking in developing contacts for marketing
  • Discuss the effectiveness of content marketing for the entertainment industry
  • The essence of tag lines in creating memorable marketing messages
  • Why should a company have customer evangelists?
  • How to incorporate value prepositions in marketing messages
  • The impact of marketing messages on millennial and Generation X
  • How companies are using blogs and YouTube to market their products
  • Discuss the effectiveness of online marketing among the youth
  • Should nonprofit organizations prepare marketing messages?
  • The importance of web analytics in determining the performance of a marketing message
  • Do companies follow procedure when it comes to permission email marketing?
  • Explore the various challenges of email campaigns
  • Discuss the effectiveness of word-of-mouth marketing strategy
  • Why the voice of the consumer is necessary for a marketing campaign

Hot Topics in Marketing

  • Analyze the developments made in B2B marketing
  • Discuss the qualities of a top-notch advertisement copy
  • What is the importance of benchmarking in business marketing?
  • The role of brand management in keeping it afloat
  • Discuss the effectiveness of corporate blogging
  • Evaluate marketing strategies that consider customer engagement
  • How to retain customer through marketing campaigns
  • How to market products amid economic crisis
  • The impact of 5G on high-tech marketing
  • How does hiring outside resources affect marketing?
  • The essence of keywords in online marketing
  • The rise of personal branding on Instagram and YouTube
  • How to collaborate marketing operations in different localities
  • Analyzing the consumer buying behavior of apple laptops
  • The impact of family orientation on the consumer behavior
  • Features that clients look for when purchasing online products
  • Why companies should understand customer perceptions of their products
  • Discuss the relationship between corporate social responsibility and sales
  • Evaluate the acceptance of direct marketing from people
  • The impact of click baits on marketing strategies: Are they ethical?

Marketing Class Project Ideas

  • The impact of sentiments from brand ambassadors on the performance of products
  • Consider the behavior of consumer purchases online and offline
  • What makes a person refer his/her to a particular product?
  • Why products go viral
  • The emotional value of marketing messages
  • Significance of a cashless society
  • Augmented reality and marketing
  • Understanding car buyers
  • How humor affects advertising
  • Triggers to impulsive buying behavior
  • Customer satisfaction among young adults
  • Male and female marketing techniques
  • Impact of customer perceptions
  • Political marketing in the USA
  • Brand management
  • Market targeting
  • Market forecasting
  • Purchasing management
  • Product positioning
  • Nonprofit marketing

Digital Marketing Research Topics

  • Social media marketing
  • Telemarketing
  • Smartphones and relationship marketing
  • Pitfalls of e-marketing
  • Marketing timing across social media platforms
  • Digital market segments
  • Customer privacy
  • Confidentiality
  • Black Fridays
  • Snapchat marketing
  • Virtual reality technology

We hope that the over 200 marketing topics were able to meet your needs. If not, we offer affordable thesis help online for college students. Try it today and get to enjoy cheap but quality thesis help!

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What Are the Best Research Paper Topics in Marketing For 2023?

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Marketing research is the orderly gathering, analysis and recording of quantitative as well as qualitative data regarding the issues related to the marketed products and services. The ultimate goal of marketing research is to assess and identify how the changing elements of any marketing mix affect the customer’s behaviour. Business management students are burdened with a lot of assignments on marketing research.

Marketing Research Paper Topics Ideas

What Is Marketing In Today’s Global Scenario?

The financial department is regarded as the brain of any business organization, while the marketing department is its heart. This heart supplies oxygen and nutrients all across the body. In today’s global scenario, marketing management deals with customer communication and other aspects of the business organization. Marketing research triggers both internal as well external activities of any business.

In today’s world, the entire large-scale, small-scale, local as well as global, public, private, etc., are competing in the same market. All types of companies have now realized the power of the holistic marketing approach for creating and maintaining a good demand, competition and reputation.

The role of marketing research in today’s global scenario is very much huge and diverse. Below are the few roles of marketing management and research in today’s global scenario:

  • Creating a brand name: The brand is one of the most valuable assets of any company. The whole responsibility of creating a good brand name lies on the shoulders of the marketing department in any company. Any market is a mixture of various products, and an outstanding one is a brand. In today’s global scenario, the brand name is not just a combination of design, name and symbol but also a business-to-consumer relation, the t consumers’ perception as well the customer’s opinion about the company with its products. A brand carries an awareness value along with the symbolic value of the company. This thing ultimately leads to brand loyalty, triggering the global sales rate.
  • Product Development: One of the most important aspects of marketing management is its product development strategy. The 4 Ps of the marketing model are applicable here- product, price, place and promotion. Proper marketing research of these 4 Ps determines the future consumer behavior and buying power of the target customers in any local and global market.  
  • Communication: A market is always a place of competition. Thus, proper communication between the company and the prospective customers is very important to know what the consumers need or want. Proper marketing research is always a very good communication strategy that makes your brand very much exclusive. New global communication media in today’s world are smart devices; the internet, social media platforms, etc., have opened new doors to faster and globally targeted marketing approaches. These channels have also made communication with the target customers easier globally.  
  • Building a good relationship with customers: Keeping a very good rapport and relationship with future customers is always a very important task to be done by the marketing department.
  • Keeping up the company reputation: It is the duty of any marketer to keep up the good reputation of his company through proper local and global marketing.  

Their institutes often give MBA (Master of Business Administration) research papers on marketing assignments . These papers always need to elaborate on the roles mentioned above in marketing management with practical examples of companies from global marketing scenarios.

How to Select a Relevant Topic for Your Marketing Research?

  • Always follow your passion: You always need to choose the marketing research topic that interests you the most. Thus, you will be more enthusiastic about carrying out thorough marketing research on your favorite topic.  
  • Narrow down your topic course: After getting a good idea of your marketing topic, you need to narrow it down as per requirement. This will make your marketing research paper more interesting and engaging to the readers.
  • Search through the lists of online marketing research topics: Today, the internet or the online mode is an excellent path to carry out an effective marketing process. You can get a huge lot of marketing research topics from there. You always need to select the best from the long lists.
  • Choosing the topic: Many management institutes give the student a specific topic to write the marketing research assignment paper, while some give students the freedom to choose the topic on their own. In the second case, you need to select a topic that interests you and is relevant to your subject area.  
  • Be factual: While writing a marketing research paper, you always need to be very much factual as well as to the point. You always need to support your given points with real examples from the current industry.  

If you select the topic for your  Marketing Research Assignment  the way mentioned above, you can do it effectively.

List of Marketing Research Paper Topics Ideas in 2023

Research paper topics ideas for marketing students:.

  • Techniques used in reputation management?
  • CSR marketing strategy
  • Brand performance
  • Social media marketing
  • Using the internet and online marketing
  • Lifestyle branding vs influencer branding
  • Latest technologies used in marketing
  • Customers’ opinion on online marketing
  • Consumer decision-making factors
  • Effects of e-commerce
  • SWOT analysis
  • 4 Ps of marketing
  • Brand reputation
  • Competitive marketing strategy
  • Brand experiences
  • Social Marketing Mix Strategy
  • Product Packaging’s Role
  • Product positioning
  • International marketing
  • Product designing
  • Market survey
  • Guest blogging in marketing
  • B2C vs. B2B Marketing
  • B2B marketing strategies
  • Social media channels for B2B Marketing
  • Comparative analysis in marketing
  • Market competition
  • Global Marketing
  • How reviews affect product sales
  • Programs on digital marketing
  • Techniques for reputation repair
  • Components of brand loyalty
  • The connection between Brand Loyalty and Brand Personality
  • Brand Loyalty vs Customer Satisfaction
  • Key factors of marketing
  • Role of marketing management
  • Innovation in marketing
  • Marketing: Aggressive vs Discrete
  • Generation Z and Y Purchase Decisions
  • US Purchase Decisions
  • Target marketing
  • Influence of cultural differences on marketing
  • Effects of labels on marketing
  • Customer Relationship Management (CRM) strategies
  • Email marketing
  • Impact of artificial intelligence on digital marketing
  • The role of personalization
  • Virtual and augmented reality in online marketing
  • Advantages of online or digital marketing
  • Social media algorithms

Marketing Thesis Topics

  • Ethical considerations in marketing
  • E-commerce and digital marketing
  • Role of Chatbots in customer service and marketing
  • Gamification in digital marketing
  • Understanding the Impact of Social Media on Brand Awareness
  • Exploring the Effects of Digital Marketing on Consumer Buying Behaviour
  • Investigating the Impact of Price Promotions on Brand Loyalty
  • Analyzing the Role of Advertising in Developing Brand Equity
  • Examining the Impact of Personalization Strategies on Customer Retention
  • Investigating the Influence of Word of Mouth Marketing on Purchase Intentions
  • Analyzing the Effects of Mobile Advertising on Customer Engagement
  • Understanding the Role of Social Media Influencers in Brand Promotion
  • Examining the Impact of Relationship Marketing on Customer Satisfaction
  • Investigating the Effectiveness of Social Media Campaigns on Brand Image

Digital Marketing Topics for Research Papers

  • What is the digital marketing approach applicable to a startup business?
  • Case Study Analysis for Search Engine Optimization
  • Return on Investment
  • Traditional marketing vs digital marketing?
  • Digital Marketing Techniques to Lower Cart Abandonment Rates
  • Digital Marketing Tools for Competitor Research
  • Targeted Marketing by Using Pay-Per-Click Ads
  • Digital Marketing mix Techniques
  • Brand Awareness and Repeat Purchases
  • Marketing and Company Reputation
  • Components of brand performance
  • Best Social Media Strategies
  • Influencer Marketing vs Lifestyle Branding
  • Impact of Social Media Marketing on customer behavior
  • Noteworthy Technologies in Online Decision Making Process
  • Influence of Online Shopping
  • Role of Brand Personality

Research Paper Topics for Strategic Marketing

  • Major Components of Customer Relationship
  • Impact on brand reputation
  • Convergence and Divergence in consumer behavior
  • Competitive Marketing Strategy components
  • Effect of Brand Experience on customer purchase decisions
  • Importance of Product Packaging
  • Price and Position Products affecting marketing strategy
  • Advantages of marketing campaigns
  • Product design and target marketing strategies
  • Building by Company Brand Image Through Guest Blogging
  • B2C vs B2B marketing strategies
  • Top practices in B2B Marketing
  • Top practices in B2C marketing
  • Best Social Media Platform used for B2B Marketing
  • Effects of customer satisfaction on sales performance
  • Strategies of affiliate marketing
  • Brand Receives Negative Word of Mouth
  • How to repair a bad reputation through effective marketing
  • Components of Brand Loyalty
  • Brand Attachment Role
  • Unethical Company Behavior Effect
  • Building brand equity
  • Aggressive vs discreet marketing

Inf lu ential Marketing Research Topics

  • The Impact of Social Media on Consumer Buying Habits
  • The Role of Word-of-Mouth in Business to Consumer Marketing
  • Studying the Effectiveness of Geotargeting for Advertising
  • Analyzing the Effectiveness of Digital Advertising Campaigns
  • Understanding How People Make Decisions When Purchasing Online
  • Examining the Role of Emotional Appeal in Advertising
  • Investigating the Impact of Celebrity Endorsements on Brand Perception
  • Exploring the Impact of Personalization on Digital Advertising
  • Evaluating the Effectiveness of Loyalty Programs
  • Investigating the Effectiveness of Mobile Advertising

The marketing research topics in 2023 mentioned above are very common and ongoing.

Writing good research topics in marketing for MBA is not easy; you need to consult the best marketing research paper example to get an idea. These are the research topics in marketing for my PhD. You should avail of the best online Marketing Research Paper Assignment Writing Service provider.


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Top 210+ Interesting Engineering Research Paper Topics of 2023

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Best Ever 111+ Research Topics for Marketing By Experts

Research Topics for Marketing

Are you struggling to find a well-thought marketing research topic for your thesis? Finding a research topic for marketing can give hard times. Marketing students spend a lot of time doing assignments. But they also have the opportunity to utilize their time and discover their true interests. Marketing has a wide range of aspects.

Therefore it is sometimes difficult to find the perfect topic for your thesis. In such a time, this article is your savior. In this article, we brought you some research topics that are interesting and equally unique. We have tried to cover every niche in this blog which is research topics for marketing. From marketing research topics to social issues.

If you have any pending marketing essays, then don’t worry. We are here to help you with your marketing essay. However, you can get the best marketing essay help from us. So, don’t waste your time get marketing essay help now.

Below is the List of All Interesting Research Topics for Marketing for Your Thesis

Table of Contents

  • A study on consumer buying behavior for Coca-Cola.
  • The distribution system in small-scale companies and multinational companies. Compare.
  • Business marketing paradigms and tactics in the modern market.
  • Use of CPR (Corporate social responsibility) by companies to build their brand.
  • Marketing research and business sales. Define the relationship between them, their need, and their importance.
  • Different market segments.
  • Impact of globalization on consumer behavior.
  • Covid-19 and its effect on the global economy. 
  • How does advertisement on TV affect consumers’ top mood?
  • Impact of advertising in the recession period.
  • Marketing strategy in the fashion industry.
  • Using Starbucks as an example. Explain International Market Entry.
  • Views on celebrities promoting brands. Result and impact on return on investment.
  • Artificial Intelligence.
  • Conversational Marketing.
  • A new trend of marketing- Video Marketing.
  • Digital Marketing and Search engine optimization.
  • The strongest form of marketing strategy- The influencer market.
  • Marketing and Social media management.
  • Importance of email in the market: Email Marketing.
  • How important is information and computer technology (ICT) in Supply Chain Market?
  • Impact of ICT on Supply Chain Market.
  • Importance of Corporate Social Responsibility (CSR). Describe it with the example of Adidas.
  • Content promotion on Pinterest. Briefly explain.
  • How can you boost followers on Instagram?
  • How to organically increase Return on ad spend.
  • Advantages of following your competitor on social platforms.
  • Social Media Marketing Strategy: Dos and don’ts.
  • How to create content that is engaging? 
  • The most successful and powerful form of promotion.
  • Social media and consumer behavior. Their relationship and impact on each other.
  • Effective ways of generating leads.
  • Expected trends in the future for marketing. 
  • Methods of creating a captivating e-newsletter for the public’s attention.
  • Importance of Brand name, Brand image, and reputation.
  • Thought of running a business without marketing. Views, pros, and cons.
  • Facebook advertisement promotion: effective or not.
  • How often a business should launch new campaigns?
  • Are giveaways on social media worth it?
  •  How huge a Giveaway should be according to the business scale?
  • The whole strategy for making content go viral.
  • Is Snapchat capable of effectively advertising?
  • Effective and unique campaign ideas.
  • Difference between the quality of small business products and well-known business products.
  • Should radio still be preferred as an advertising option?
  • Facebook versus Instagram: which is best for marketing?
  • Difference between leads generated from Facebook and leads generated from Instagram.
  • Click-baited sponsored content. Impression on the consumer.
  • Social media marketing, advertising, and business-to-consumer marketing. Advantages and disadvantages.
  • Influence of BREXIT on UK financial institutions.

List of Popular Marketing Research Topics

  • Personalization is essential in marketing.
  • The impact of the marketing mix on organizational performance.
  • The significance of STP analysis in any corporate organization.
  • What effect does television advertising have on the customer’s overall mood?
  • How can lockdown scenarios affect the organization’s public relations efforts?
  • The significance of environmental auditing in developing efficient marketing strategies.
  • One of the most popular green advertising taglines is “Just Do It.”
  • Apple, Southwest Airlines, and Budweiser all have excellent marketing techniques.

Content Marketing Topic Ideas

  • What is pillar content, and how can it help you increase sales?
  • Marketing content repurposing for startups.
  • The most important elements of every effective content marketing.
  • When should you use micro-content in content marketing campaigns?
  • The most powerful content promotion techniques. 
  • The advantages of one-step vs. Multi-step content marketing campaigns.
  • Lead generation content marketing strategies.
  • How to increase email subscription rates using content.
  • As an emerging content marketing strategy, interactive content marketing.
  • Canva’s design school content marketing strategy in action.

Strategic Marketing Topic Ideas

  • Lack of business visibility.
  • There is no marketing strategy.
  • Inconsistencies in the value communication of products or services.
  • Innovative marketing solutions are not worthwhile to invest in.
  • Market research that could have been better executed.
  • The departments of marketing and sales need to be linked.
  • A company does not keep track of its customers’ past interactions.
  • My company is too small to succeed without marketing.
  • The marketing department relies on traditional marketing strategies.
  • The company’s target market segment is unknown.

Marketing Research Topics in Distribution In 2023

  • Evaluating the effectiveness of online distribution channels for small businesses.
  • Understanding the impact of delivery speed and convenience on consumer buying decisions.
  • Analyzing the role of social media in driving online sales for distributors.
  • Assessing the impact of new payment methods on distribution channels.
  • Examining the effect of personalized marketing on customer loyalty for distribution companies.
  • Investigating the role of packaging and branding in influencing consumer purchase decisions in retail distribution.
  • Understanding the importance of data analytics in optimizing distribution strategies for retailers.
  • Analyzing the impact of e-commerce on traditional distribution channels.
  • Evaluating the effectiveness of loyalty programs in retaining customers for distribution companies.
  • Investigating the role of influencer marketing in promoting new products for distributors.
  • Examining the impact of online reviews on consumer trust and purchase decisions in distribution channels.
  • Understanding the role of customer service in enhancing the customer experience for online shoppers.
  • Investigating the effectiveness of cross-channel marketing strategies in reaching new customers.
  • Analyzing the impact of global trade and tariffs on distribution channels for multinational companies.
  • Evaluating the importance of supply chain management in ensuring timely delivery of products to customers.
  • Understanding the impact of demographic changes on distribution channels, such as the rise of millennial consumers.
  • Investigating the effectiveness of subscription-based models in increasing customer loyalty for distributors.
  • Analyzing the role of data privacy and security in building trust with customers in online distribution channels.
  • Understanding the impact of sustainability and eco-friendliness on consumer purchasing decisions in retail distribution.
  • Evaluating the effectiveness of in-store promotions and displays in driving sales for physical retail distribution channels.

Digital Marketing Blog Topics In 2023

  • The Future of SEO: How Artificial Intelligence Will Change the Game
  • Personalization in Digital Marketing: Strategies to Reach Your Target Audience
  • The Rise of Voice Search: How to Optimize Your Content for Voice Assistants
  • Social Media Marketing Trends: What to Expect in the Next Five Years
  • The Importance of Video Marketing in 2023: Tips for Creating Engaging Content
  • The Ethics of Digital Marketing: Balancing Privacy and Personalization
  • The Power of Influencer Marketing: How to Collaborate with Influencers in Your Niche
  • The Future of Email Marketing: Automation and Personalization
  • Emerging Technologies and their Impact on Digital Marketing
  • The Role of Data Analytics in Digital Marketing: Leveraging Insights for Business Growth.

List of Best Research Topics for Marketing for You in 2023

If you are still in need of some inspiration regarding marketing research topics, then here are a few marketing research topics that you can explore:

  • To examine the factors that are influencing customer loyalty by brand image. A case of Adidas.
  • To assess the marketing approaches that influence consumer buying behavior.
  • The impact of inorganic over organic reach on several social media platforms.
  • To identify how brands exploit impulsive buying.
  • To Identify How Internet Marketing Has Changed the Lives of Consumers and Brands.
  • To examine the difference between advertising & creating brand equity.
  • The impact of brand strategies and advertising on youth.
  • To identify which social media platforms are used most by brands to reach their customers for create awareness
  • To determine the factors and elements that emphasize the development of emotional connection with the customers.
  • To Analyse the Effect of Emotional Targeting of the Brand on Customers.

Hopefully, this list of the best marketing research topics will help. If you’re still confused about which area you’d like to work in, below are some more topics related to the Pandemic. 

3 Pandemic Related Research Topics for Marketing (COVID-19)

Below are the top 3 pandemics related marketing research topics:

  • Marketing shift in the retail sector – A case of Covid – 19
  • Vaccine Access & Inequality
  • “Common Good” vs Medical Privacy
  • How to choose right topics for marketing
  • The Importance of marketing in today’s life
  • How to create an effective marketing presentation

What Should a Marketing Thesis Structure Look Like?

After you find the perfect marketing research topic, you may struggle with how you should outline it on paper. Therefore, we brought you this ideal outline for your thesis that you can use or change here and there to make it more like you. 

INTRO: Foundation of the thesis


Stating the purpose.

Stating the thesis.

MAIN BODY: Argument 1: Precise explanation.   

Support evidence. 

Argument 2: Precise explanation.   


Argument 3: Precise explanation.   


Restate the argument. and summarize everything 

Slightly conclude everything.

Tips and Tricks to Choosing the Best Research Topics for Marketing

Firstly, you’ll have to be familiar with the basics before we even deep dive into the details. If you want to start, pick up a pen and paper and then write about different topics that you’d like to write about. 

Here are some of the factors that you want to keep in mind while selecting research topics for marketing:

Try To Keeping Your Personal Interest In Mind

You won’t be able to write a research paper if you are not interested in the topic. Sit down and relax. Try to think about topics in which you’re interested.

It will be a lot easier for you to discuss different themes once you’ve written down all your ideas in one place. 

Don’t Leave It In The Middle

More than 50% of the students start the writing process, but they are not able to complete it and leave it in the middle. Just keep in mind that you’re not able to write an entire research paper overnight.

In order to succeed, you’ll have to give a sufficient amount of time to research.

If you want some help, get some advice from your advisor daily.

A research paper is not something into which you can drag something aimlessly. On the other hand, your research paper needs to be based on actual data, which is only possible if you conduct thorough research. 

While writing a note for your research, make sure your statements are supported with references or examples. Above all three tips that you have to keep in mind while selecting research topics for marketing.

All of these are unique research topics for marketing students. And they are perfect for college students to write their marketing thesis because the internet has plenty of information on each one of them. Make sure to read enough about the selected topic before starting to write. And also make an outline of the thesis at the start, so that you have a reason to get going with the thesis.

Once finished, make sure to ask for feedback from your instructor. And cross-check for spelling mistakes, grammatical errors, and any sort of mistake. if you need an assignment of marketing , then contact our marketing assignment writer .

Frequently Asked Questions (FAQs)

Q1. how to select the best research topic for a marketing thesis.

Whatever topic you decide to go with. Just make sure that you’re interested in it. Because being interested in what you write makes the whole process go a lot smoother and easy. Sit back and think of the possible ideas that excite you and you can write about them. And write down a bunch of ideas before you select the main one. Because it is good to select from a long list rather than just going with the first topic that came into your mind. This might take time. But that is what this article is for, above 45 different topics on different aspects of marketing are given. You can go through it, we’re sure there will be one that might interest you.

Q2. How to make your marketing thesis sound more realistic?

A marketing thesis is totally different from one that is an essay. So you can not aimlessly ramble on it. You need to add facts to it to support your main argument. And also make sure that your facts are very well supported by examples and references. That can only be done when you have thoroughly searched through the subject. The Internet has an abundance of information on the topics discussed above. Make sure to acknowledge enough information before starting the thesis.

Q3. What are the different types of Research Papers?

Here we listed the top 7 different types of research papers:

1. Report Paper 2. Survey Research Paper 3. Cause and Effect Research Paper 4. Experimental Research Paper 5. Analytical Research Paper 6. Argumentative Research Paper 7. Problem-Solution Research Paper

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Top Marketing Research Topics and Ideas

As a marketing student you probably have long history of resources to learn from. Whether it is consumer behaviour, digital marketing etc. But the problem is you have lot of options to select your resources. On the other hand, you are probably confused with which is the right way to follow such as internet, your own library to come up with a good research paper topic.

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What is Marketing in today's world

If we say marketing is the key initiator, a heart of any business, then we are absolutely correct. As marketing has become more than just promoting and selling the product or service. It has evolved into an essential component for making your business recognized within the eyes of customers. It not only helps you distinguish between your competitors but also power up your ROI. Moreover, it helps your business to build a good online image to gain more customer’s loyalty.

How students can find the best research paper topics to impress their supervisor

Before we dive into details, you must know why students need to find a unique research paper topic. This is to make your research very easy and interesting as well as help you with your research till the end. By choosing a topic for research, it should consist of three elements.

  • It should be narrow 
  • It should be focused enough to be interesting 
  • And broader enough to find adequate information

Plus, you should choose the topic of your own interest, if you are not interested in the topic you selected, then it is useless to further get involved in it. 

If you cannot decide which topic to choose from and what is more interesting not only for you but also for readers. Then, our list of 71+ marketing research topics examples are as follows. 

  • The effect of corporate social responsibility on brand performance 
  • Building company reputation and brand equity through CRS 
  • How persuasive social media tactics shapes customer’s engagement 
  • Effect of brand awareness on repeat-purchase product 
  • Impulsive buying behaviour and the impact of social media: comparative analysis 
  • effect of Online purchasing and decision making on customers thought process 
  • The rise of social media influence marketing on lifestyle branding 
  • Influence marketing: how the message value and the credibility effect consumers trust of branded content on social media 
  • How augment reality has changed the marketing decisions to enhance online service experience 
  • Enhancing the online decision making process by using augmented reality 
  • A customer’s perception towards online shopping 
  • Components that help build relationship with your customers
  • E-commerce and entrepreneurship in agricultural marketing 
  • Understanding consumer’s perception of brand personality 

Latest Marketing Research Topics for 2023

Aims and Objectives

  • An evaluation of different marketing strategies and how it is closely linked with sales.
  • Analysing the impact of marketing on a targeted population of consumers.
  • An empirical comparison of today’s social media marketing with traditional marketing.
  • Managing customer and brand relations with marketing that is built on communication.
  • An evaluation of the market driven strategies towards attracting and keeping customers.
  • An analysis of how marketing is increasing the brand loyalty.
  • Competitive forces that are shaping the marketing strategies of organisations.
  • Analysing the influence of social media influencer marketing on the purchase intention of a consumer.
  • Examining the role of big data analytics and its effectiveness on consumer’s purchase.
  • To understand the concept of social media and digital marketing in this technologically advanced era.
  • Understanding the contemporary business needs.
  • Developing an effective digital presence of a business/organisation through content focused marketing.
  • Analysing new marketing strategies with existing marketing strategies.
  • To explore the organizational propensity of the impact of inbound and outbound marketing strategies.
  • Inbound marketing has become so significant in today’s time in comparison to outbound marketing, discuss.

How students can find marketing research topics according to their interest

Let’s go further into with more interesting marketing research topics to make your research fun and exciting. 

  • Convergence and divergence in consumer behaviour 
  • Effects of consumer perceptions of brand experience on the web
  • The effectiveness of social marketing mix strategy 
  • Role of relationship marketing in competitive marketing strategy 
  • Consumer perception of product packaging 
  • positioning and pricing a product line 
  • Product positioning and pricing under production cost consideration 
  • A market-oriented approach to accomplish product positioning and product recommendation for smart phones and wearable devices
  • Product design strategies for target-market positioning 
  • Evaluating the effectiveness of brand-positioning strategies from a consumer’s perspective 
  • Personal branding through fashion blogging 
  • The use of social media in b2b marketing and branding 
  • Customer satisfaction and customer’s sales performance 
  • social media influence on business to business sales performance 

Get Free Customize Topics Now

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List of marketing research topics for MBA students

Are you ready to write dissertation on Marketing for MBA then, you came to the right destination? Following topics would give you an idea of how to select an interesting and simple research topic. With further ado, let’s list down marketing research topics for MBA students….

  • Finding dissemination via electronic word of mouth message for effective marketing communication 
  • Selling to millennial with online reviews 
  •  Negative word of mouth can be a positive for consumers connected to the brand 
  • The effect of brand personality and brand identification on brand loyalty 
  • Brand attachment and consumer emotional response to unethical firm behaviour 
  •  Why do customers switch? the dynamic of satisfaction versus loyalty 
  •  Mobile marketing and consumer perceptions of brand equity 
  • Why most of the USA mobile service customers switch 
  • Customers can be innovators, a new way to create value 
  • Customer’s involvement in new product development 
  • A study on buying behaviour of smartphones among men and women segment 
  • Working women buying behaviour and non-working women buying behaviour 
  • An analysis of purchase decision of Generation Y in UK 
  • Online advertising and its impact on consumer buying behaviour 

Top 14 list of Marketing research topics for Masters students

Well, the daunting task for a Master student is to write his/her dissertation and many students aren’t even aware of what will happen next in their research paper. For selecting a topic in Masters it should be up to the mark for your future audience who are Master dissertation executive. These panel of audience will review your dissertation, give remarks and pass or fail within a second if your main research topic is not prior to the study. Let’s find a suitable research topic within our list of Marketing research topic for Master students. 

  • Determinants of customer satisfaction in healthcare quality 
  • Personality and ability factors in sales performance 
  • Customer relationship management and customer retention 
  • Do labels influence purchase decision of food product 
  • Do organic labels bias taste perception? 
  • Consumer behaviour towards the new packaging of FMCG products 
  • How does price fairness perception differ across culture?
  • Can culture affect prices-A cross cultural study of shopping and retail prices 
  • Cultural difference in messages strategies 
  • User loyalty and online communities 
  • The effect of brand credibility on customer loyalty 
  • How product characteristics and promotional giveaways shapes word of mouth 
  • The behavioural impact of an advertising campaign to promote safety belt use 
  • Can language prove product identity 

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List of best marketing research topics for PhD students

Here I will be sharing the list of marketing research topics for PhD students. If you think some of these topics are of your interest or you can turn them around in your own voice, feel free to do it. 

  • What drives customer’s participation in loyalty program? 
  • How does women and men perceive a website presence 
  • How effective is Facebook ads and does it help increase the ROI of a company
  • How can brand image can be conveyed in a digital environment 
  • How does Facebook helps convert users into potential customers? 
  • Factors effecting adverting effectiveness and purchase intention on Instagram 
  •  How Instagram makes Commercials more targeted 
  • Get content get customers-turn prospects into buyers with content marketing 
  • The impact of social media content marketing towards brand health 
  • strategic planning in digital marketing and social media 

Having a list of comprehensive research topics is a given which might make students think that the most difficult part has been completed. However, just selecting your research topic does make you smart, you need further research gather data and lot of facts and figures. You need to decide which domain you are interesting in for example, funny, interesting, controversy, or simple argumentative.

Well, there are multiple resources you can choose your research paper topic from. However, some of the resource you choose might not be reliable or something to get an idea from. You can take help from Google scholar for further information regarding topic research and search for relevant keywords on whichever domain you choose from.

One of the hardest part of research paper is to search for good research topics according to your expectations. However, searching for research topics that are best need it need to cover three basic principles. You should be interested in your research topic, does it have all the useful information to write a paper, and does it fits your teacher’s guideline. All of these basic components will help you select the best research paper topic for sure.

The marketing research topics are related to the vast field of marketing where it covers all sorts of consumer behavior, digital marketing, content marketing, social media marketing, product analysis, campaigns related topics are involved. if you have selected your majors marketing in MBA or doing PhD or any graduation you must choose a topic that is relevant and relatable to the domain you choose.


150+ Unique Marketing Research Topics for Your Upcoming Projects

Marketing Research Topics

Marketing has developed into a massive industry with various specialized sectors. It is a broad field of study that includes different sectors of marketing. In the current era, marketing encompasses digital marketing, and, along with digital and traditional marketing, it is associated with various other marketing branches. Understandably, you feel speculative in this challenging position. After all, finding relevant marketing research topics is not that easy for most students.

When you write a research paper on marketing, you have to prove that you can systematically articulate your thoughts, find appropriate sources of information, and analyze data accordingly. But do not forget that this is only possible if you have a relevant research topic in marketing. In such a situation, we have got you covered!

This article will find some non-trivial and equally unique marketing research topics. We included topics on every possible marketing niche because we wanted topics from every niche.

Table of Contents

Selecting Marketing Research Topics

Before you begin sifting through the offered marketing topics, we suggest you first become acquainted with the selection procedure. The upcoming research paper will discuss your hard work, efforts, and skills. So, the research topic should also be about something that interests you. Take your time. Start researching certain research areas. So, for starters, brainstorm different marketing fields for which you wouldn’t mind delving deeper into the details.

Navigate Different Branches of Marketing

Nowadays, with marketing getting widespread, there are many marketing fields to accommodate your research. Analyze different marketing branches and then think about what fascinates you the most. Next, narrow those lists and start researching more about those topics. Just because marketing is complex doesn’t mean you must be stuck swimming in executive suite jargon to try to make sense of it. We are sure that in the end, you will come up with something extravagantly interesting and unique simultaneously.

Look For Your Marketing Interests

Reading and writing come with a few terms and conditions, and the most important is that the topic must be fascinating .  So, the initial step would be to sit and jot down topics in marketing that you’re interested in. When you are interested in something, you automatically become passionate about that field of study. It will constantly motivate you to dig deeper and find relevant sources to support your research theories.

Investigate Factual Topics

Remember, a research paper is not a comprehensive narrative that can be dragged out indefinitely. A lot of research and hard work are required to draught a successful research paper. It is more than just assignment writing , which we used to do in high school. So, ensure that your research topic concludes with practical data and information. Conduct thorough research to make sure you can go a long way to providing comprehensive research about your topic. Enumerate a list of credible sources to support your hypothesis and arguments.

For Conceptualized Ideas, Google Marketing Research Topics

When you start browsing for “marketing topics for research,” you will get a whole list of Scholarly Ideas Based On Such Topics. Scrolling Through Those Lists Would Be The Best Approach For you. There are hundreds of possible themes for your paper, and you’ll undoubtedly find at least a handful that intrigues you.

Narrow Down Your Topic’s Approach

When you have compiled a few marketing topics, your next step will be narrowing them down. See if the following research topics consist of enough credible sources or not. For successful research, it is essential to choose a topic that will create an impact in your prescribed field. So select a research field that has never been invested in before or at least something in which you can show a whole new perspective.

 Select the Topic

Topics that have been well examined will give you many references for blackening your arguments. To make your contribution to the discipline, look for research elements that have yet to be thoroughly investigated.

150+ Research Topics in Marketing

We understand finding marketing topics for research can be a tough job to handle. After all, marketing is such a vast field that sometimes deciding what topic you want to work on can be challenging. In such cases, we have enumerated a list of marketing topics to help you frame an excellent research paper.

We have classified these topics into different sections, which can help you choose according to your field of interest. Explore these lists of hot marketing research topics to ensure you select a topic that piques your interest.

Marketing Research Topics Related to Consumer Behavior

Marketing goods and services for personal consumption refers to consumer marketing. Or at least this is the first thing that pops up in our minds. Similarly, consumer behavior refers to studying consumers’ behavioral changes or individuals associated with a purchase.

The following topics are intended to be diverse, fascinating, and captivating for your marketing research. Have a look at them and select whatever suits you the best.

  • An integrative framework for cross-sectional consumer behavioral
  • Self-concept in consumer behavior
  • The significance and measurement of attachment in consumer behavior
  • Luxury goods and sustainability issues
  • Impact of brand equity and consumer behavior
  • The cultural influence of luxury consumption behavior among Italian consumers
  • The evolving behaviors of luxury consumption
  • Coca-Cola customer purchasing behavior: analysis and prediction
  • Consumer responsiveness towards environmental claims for clothing brands
  • A conceptual framework prestige- seeking consumer behavior
  • Symbolism and marketing performance: a theoretical approach
  • Assessment and evaluation of successful and failed instances of luxury marketing techniques
  • A symbolic interactions perspective on the function of products as social stimulants
  • Convergence and divergence in consumer behavior
  • Understanding the consequences of global retailing
  • Dimensions of consumer expertise: mapping a consumption constellation
  • The influence of sustainability declarations on customer ecological perception and performance expectancy: A detailed work on H&m
  • A symbolic interactionism perspective on the empirical models of consumer behaviors
  • Sensory marketing strategies and power in advertising
  • The impact of word of mouth and electronic word of mouth on consumer purchase intension

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Influential Marketing Topics Regarding the Digital Market

In this digital age, digital marketing is undoubtedly becoming the most crucial aspect of the marketing world. If you are interested in digital marketing, the following juicy digital marketing research topics might guide you in the right direction.

  • Understanding the critical aspects of opportunities and challenges of digital marketing
  • Opportunities and challenges of marketing research in the 21st century
  • Assess digital marketing trends over the last 20 years and the future research directions.
  • A critical review of the effectiveness of internet marketing initiatives
  • A theoretical analysis of digital marketing techniques adopted by startups
  • Accessing the metrics of digital marketing strategies, transformation, trends, and realities
  • Study on digital marketing technique
  • What inspires college students to use Pinterest? A model with consequences for academics and marketers
  • Mapping the international qualitative marketing research
  • Investigating the transition from word-of-mouth marketing to electronic word-of-mouth and its consequences on customer behavior.
  • The significance of Corporate Social Responsibility (CSR) in marketing strategy
  • Conceptualizing influencer marketing as a modern phenomenon in reputation management
  • Analyzing the impact of search engine optimization on web accessibility
  • Addressing marketers’ over-reliance on digital content to boost revenues
  • Digital marketing strategy implementation: examining the digital marketing infrastructure
  • Ethical issues concerned with fundamentals of marketing research: a detailed study
  • Content marketing: the fundamental tool for design, advertising, and marketing: a systematic literature review
  • The influence of content writing in marketing communication: anatomy of digital marketing infrastructure

Distribution Marketing Topics for Research

Every firm, either new or established, requires a well-defined distribution channel for distributing its products or goods to customers. Have a look at these top-notch topics for your marketing assignment writing :

  • The distribution mechanism in SMEs and large-scale corporations
  • The impact of strategic and tactical causes marketing on brand loyalty among customers
  • Best strategies for incorporating new items into the lifestyles of the targeted clients
  • A comparative analysis of the distribution systems of SMEs and multinational corporations
  • Marketing 4.0: How technological advancements are transforming marketing organizations
  • Distributional channels: understanding and managing the structure of distribution channels
  • Brand manipulation techniques employed by marketers: learning organizational strategies
  • Understanding the sustainability of distributional marketing: an overview
  • Marketing mix modeling of Facebook
  • The distributional and promotional approach of winemakers
  • Identifying distributional changes in the Interactive Digital Media Ecosystem
  • Analyzing the best distribution techniques for new offshore marketing organizations.
  • Market segmentation: issues and perspectives
  • Rediscovering industrial market segmentation
  • The challenges of marketing logistics: Product distribution, Price, and Promotion
  • Contemporary commercial marketing strategies and concepts.

Social Media Marketing Research Topic Suggestions

In this digital era, more than one-fourth of the population is connected to some social media platform. Here are some suggestions for marketing research questions or topics regarding social marketing.

  • Social media marketing communication: efficiency and usage
  • Incorporating social responsibility and marketing strategy: a critical overview
  • The Most Notable Successes in the history of Social Media Marketing
  • Starbucks marketing analysis: a process that guarantees growth
  • Measuring the visual turn in social media campaigns
  • Social media influence on purchasing decisions: a case study on e-commerce sites
  • The effect of social media marketing on brand loyalty
  • The impact of Instagram content marketing on advancements in reach and engagements

Sports Marketing Research Topics

Sports marketing is a substantial source of revenue, which is why research in this field is essential for different researchers. Here are some sport marketing ideas for you to examine.

  • Sports marketing: The strategic perspective behind marketing communication
  • Mapping the role of sports marketing in attracting individuals
  • How intelligent chatbots’ outstanding content might help sports teams boost fan loyalty
  • Opportunities in sports marketing that are emerging and how to leverage on them
  • The psychology of sports marketing: a critical analysis
  • A handbook on sports marketing and social media
  • Examining the motives and restrictions of Twitter users in the context of social media and sports marketing.
  • Using social media to investigate the determinants of consumer reaction to sport marketing
  • Sports marketing and social media: a review on the motivation and constraints of Twitter users

Topic Ideas for Content Marketing

With the constant evolution in digital marketing, there has also been a significant boost in content marketing. In recent years, many students have used content marketing as their MBA dissertation topics . Let’s have a look at some excellent content marketing topics:

  • Essential content marketing strategies for SMEs
  • Understanding a theoretical approach to content marketing for engaging more organic traffic
  • Content marketing in SMEs: significance of entrepreneurial sensemaking
  • Content marketing as a fundamental tool of digital marketing: an overview of digital strategies for marketing
  • New opportunities for engaging strong brands on online platforms
  • Canvas’s design school content marketing strategies: exploring strategies
  • Identifying the dynamics of the same content across borders
  • Content marketing strategies for breaking through the clutter and winning more organic traffic
  • The rise of storytelling as an essential element of content marketing strategy

Marketing Topics for Research on Print Media

Print media is the most traditional and fundamental alternative for public communication. You can use print media research topics as your marketing project topics or dissertation topics. Let’s have a look at the following print marketing research topics that can be valuable for you:

  • Policies and attitudes in print media: mapping a consumption constellation
  • Effectiveness of print media industry in this evolving age: an analysis into the implications
  • Analyzing print media advertising in the era of social media
  • Is the global print media sector expected to expand or decline in 2021? An examination of the ramifications
  • The influence of print media on millennials and GenY: a comprehensive overview
  • Print media and digital media: a comparative analysis
  • Print-media advertising and selling smartness in a knowledge economy: understanding the economics of print media
  • Understanding the language of pictures in print media advertising: a historical preview

Relationship Marketing Project Topics

Relationship marketing is a Client Relationship Management (CRM) approach that focuses on customer retention, satisfaction, and lifetime value. Here is a list of some unique relationship marketing project topics for you:

  • Importance of customer relationship management: a thorough examination
  • Loyalty points as the unrivaled monarch of relationship marketing for retailers: a comprehensive synopsis
  • Conversion of print media into digital media: taking the Indian market as an example
  • Understanding the social media presence for effective relationship management
  • A strategic framework for customer relationship management
  • Relationship marketing management: a study on issues and challenges of the US market
  • Adopting customer relationship management: from strategy to implementation
  • Storytelling in content management: Using content marketing to create customer connections effectively
  • Relationship marketing in the post-pandemic era: expectations and realities
  • Understanding emotions in relationship marketing: looking backward towards the future
  • Customer gratitude in relationship marketing: a survey of the existing relationship marketing
  • The evolution of relationship marketing

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Non-Profit Marketing Research Topic Ideas

Non-profit marketing is continuously increasing day by day. In the last few years, various researchers have chosen non-profit marketing research areas as their research topics. Let’s have a look at some of the excellent research topics regarding NPOs:

  • Why are non-profits easier to promote on social media: The significance of warmth and brand representation
  • Non-profit marketing strategies: an exploratory study
  • Marketing in the non-profit organizations
  • Internet presence for NPOs in the current digital era
  • Social event marketing via internet platforms welcomes a new age for non-profit organizations.
  • Inspiring young people through dynamic and engaging call-to-actions – analyzing the contemporary non-profit strategies
  • In-person and virtual events: A two-pronged strategy for engagement in a fast-paced environment
  • The applications of marketing for non-profit organizations
  • Rethinking the framework for marketing strategies for NPOs from a global perspective
  • Methodology for assessing the relational dimension of a relationship marketing strategy: A research work of non-profit organizations

Strategic Marketing Questions and Topics for Research

If you are someone with a strategist’s attitude, then chances are that you’ll find these strategic marketing research topics intriguing.

  • Considerable factors behind a poorly executed market research
  • Strategic marketing management: an overview
  • An exploratory investigation of black Friday deals
  • Inconsistency in service value or communication of products: a social exchange perspective
  • Strategic marketing insights for creating a competitive advantage
  • Contemporary strategic marketing for non-profit organizations
  • Understanding strategic marketing planning for radically new products: an international perspective
  • The international marketing strategy of Starbucks: a case study
  • The theory, practices, and research agendas of strategic marketing planning
  • Determinants and benefits of global product marketing
  • Relationship between marketing research and marketing strategy: understanding the ins and out of strategic marketing
  • Black Friday and Cyber Monday: Understanding digital strategies of organizations

Read Also – 150+ Business Research Topics

Marketing Research Topics Regarding Advertising

Still not able to select your marketing topics? Hang up! We’re sure this list of exciting marketing research topics will help you.

  • The negative and positive impacts of advertising on the youth: a research overview
  • Understanding the relationship between advertising and the application of humor
  • The effect of advertising on the recession period
  • Understanding the influence of advertising on consumer behavior
  • Impact of brand advertising on political campaigns
  • An ethical examination of advertising deception
  • Addressing false and misleading advertising: an empirical investigation
  • A comparative analysis of the dove campaign promoting natural beauty with other misleading advertisements
  • Unethical practices of advertising: a case study of some selective products
  • Understanding the advertising law of The united states

International Marketing Research Paper Topics

Marketing is the global stage where most entrepreneurs get to connect. If you are considering choosing international marketing as your research area, then the following international marketing research topics are a win-win for you!

  • International market entry: a case study on Tim Horton’s
  • Social media as a game changer for global marketing: an overview
  • Global market entry strategies: understanding the internalization approach
  • Marketing athlete’s events across international borders: a comprehensive approach
  • Environmental determinants of international market entry strategies
  • Understanding the international market segmentation: issues and perspectives
  • Financial market development: International evidence
  • Liberalization of capital controls and expansion of the stock market
  • Entrepreneurial businesses’ effectuation and global markets expansion
  • The social networks of international entrepreneur firms

Pandemic-Related Marketing Research Paper Topics

The COVID-19 pandemic upended the rule book of several entrepreneurs. It questioned the established norms of the current human relationship and brand development. So much has recently changed that there’s no turning back to the old routine. Here are some new pandemic-related marketing topics for research:

  • The influence of covid-19 on marketing and its philosophy
  • How online marketing assisted companies during the epidemic
  • Pandemic marketing story: Mapping a retailing constellation
  • Long-term vs. short terms marketing approach by businesses: a comprehensive overview
  • Internet marketing during the pandemic: new trends and policies
  • The globalization of the international economy in the post-pandemic decade
  • Post-pandemic recovery strategies for organizations: stimulating lifestyle entrepreneurship
  • A systematic review of the marketing strategies during and after the pandemic
  • The influence of covid-19 on changing the marketing world

Summing Up!!

Hopefully, these topics in marketing will inspire you to create some exciting research areas. Our sole purpose behind aggregating these marketing topics was to provide students with a clear perspective on marketing research that is relevant in this existing world. In other words, we intended to publish the most recent marketing research issues that would benefit readers and researchers.

If you’re still unsure about your research field, we recommend you consult your adviser or a paper help service provider. Your professor and an online expert can help you make the best decision. So, don’t hesitate to use their expertise and guidance.

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  1. Online Marketing

  2. Introduction to Marketing Research



  5. Marketing Research

  6. Marketing Research Process


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